PROBAR’s newest addition, fruition, is nearing closer to its debut! We here at Darby Comm have tasted, and we are blown away! The fresh fruit is mouth-watering, the white and black chia seeds give the body with all the antioxidants it needs and the organic rolled oats finish off the bar, adding a bit more texture and taste. We’re here to tell you- it's that good.

                                                                                   
FOR IMMEDIATE RELEASE
 

CONTACT:

Molly Milroy

molly@darbycommunications.com

828.254.0914

PROBAR® Introduces fruition™ Snack Bars
 

Salt Lake City, Utah – June 22, 2009 – PROBAR, the maker of delicious, whole foods meal-replacement bars, announces the debut of fruition, a line of flavorful snack bars made with organic ingredients. The fruition collection will include Blueberry, Strawberry, Peach and Cran-Raspberry flavors, and will be available on retailers’ shelves by late summer. Designed as a simple, yet intensely flavorful bar, fruition is a blend of ingredients that come together to create food that is simply real™.

“The key to the fruition bars is big, bold flavor,” says PROBAR’s founder, Art Eggertsen. “That flavor comes from the fruit, which is picked fresh and blended with other ingredients to create the bar. We are making a snack size bar so people have another option when they have a PROBAR craving. The PROBAR is a meal, while the fruition bar is a snack,” notes Eggertsen.

fruition was born after many requests for a lower calorie bar. The snack bar delivers the great flavors of unprocessed whole foods that have become the benchmark of all PROBAR products. Additionally, fruition is more fruit based while PROBAR meal replacement bars are a distinct blend of nuts and seeds.

We were able to increase flavor, lessen the amount of sugar and calories, and reduce the fat, all without sacrificing nutrition or taste. “We truly believe we’ve reinvented the fruit bar. They are that good,” says PROBAR’s product development manager and Natural Foods and Outdoor Channel sales manager, Matt Jimenez.

Each fruition bar is low in sugar, 160 calories, and weighs in at an easy-to-carry 1.7 ounces. Each bar includes two servings of fruit, as well as organic rolled oats and white and black chia seeds.  “We opted to use chia seeds because they are nutritionally dense, antioxidant rich, loaded with essential fatty acids, and deliver a wealth of good in a small package,” said Eggertsen.

About PROBAR

Known for their superior taste and unsurpassed quality, every PROBAR is made with raw, organic, 100 percent vegan ingredients. PROBAR can be found in retail stores nationwide, including REI, Whole Foods, local health food stores, coffee shops, and outdoor sports and bike shops. For more information visit www.theprobar.com.

###