Vasque Expands Kids Collection for Spring ‘11

Red Wing, MN – July 26, 2010 – Kids love being outside to play and Vasque is supporting them by adding four new models to the Vasque line up of children’s shoes for spring ’11. Building off of the success of their children’s light hiker, the Breeze, Vasque has added lower profile, multisport shoes to their collection for spring. The trail is just the beginning of the fun these models can handle.

“With kids, a hike can turn into a run or a walk can turn into rock scrambling in a flash, and changing shoes is not an option,” says Mark Dinndorf, Vasque Marketing Director. “We developed our multisport children’s shoe line to deliver top performance and good value—these shoes can take whatever kids dish out.”

New for spring is the Jule for girls, the Juxt for boys and the Opportunist in both girls and boys sizing. The Jule and the girls Opportunist feature just a hint of pink and lavender to appeal to the young adventurers girly side. They both offer grippy soles, sturdy uppers and quality stitching to keep her comfortable and playing until the last fireflies have disappeared. The Juxt and Opportunist for boys uses rich brown, black, gray and blue colorways on supportive shoes burly enough to withstand climbing trees, jumping in puddles and a round of kick-the-can. The Jule, Juxt and Opportunist models will carry an MSRP of $60.

About Vasque

Vasque footwear, a family-owned company rich in heritage and deeply rooted in the outdoor community, understands the outdoors is a state of mind and specializes in creating trail ready footwear for trail ready lives. For more than 45 years, their focus has been thoughtfully designed and carefully built performance footwear to take the next generation of trail users wherever the trail goes. Vasque focuses on fit and world-class performance as the core pillars in every backpacking, hiking, trail running, multisport and kids shoe they produce. Vasque’s authentic footwear withstands harsh conditions, rugged wear and the tests of time. www.vasque.com