Darby Communications is an Asheville-based public relations and digital marketing firm representing leaders within the outdoor, wellness, and mountain lifestyle industries. We do everything from traditional media relations and event planning to social media management, email marketing, and athlete and ambassador management.
Mission Statement
Darby Communications is a team of fun-loving, hard-working communicators that brings a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our media relations and social strategy. At Darby Comm, our motto of work hard, play hard isn’t just a saying. It’s a way of life.
Meet the Team
Coral Darby
Founder
Captain of the ship, team encourager, outdoor veteran, big idea generator, experienced strategist, PR virtuoso, community volunteer, life juggler, running enthusiast.
Clients: Hyland’s Powered
Angie Robinson
Vice President
WNC Native, go-to-market strategist, PR whiz, new biz developer, affiliate marketing strategist, baked goods superwoman, trail enthusiast, sunshine lover.
Clients: Old Man Mountain
Suzanne Hermann
Media Relations Director
PR coverage superstar, Darby PR team captain, grammar nerd, press release writer extraordinaire, Emmy winner, mom of the year, former collegiate volleyball middle hitter.
Clients: Appalachian Gear Company, Ignik
Cory Van Auken
Digital Marketing Director
Analytics master, YouTube influencer whisperer, social media advertising and email marketing expert, spreadsheet enthusiast, fly fisherman, beach bum.
Clients: Johnson Outdoors, FitRankings
Ashleigh Sherman
Social Media Strategist
Accomplished content writer, witty caption creator, social media trend spotter, cat lover, Appalachian Trail thru-hiker, mountain chaser, quiet but fierce competitor.
Clients: Appalachian Gear Company, Hyland’s Powered
Katie Richter
Senior Account Executive
Event planning specialist, PR coverage collector, big idea generator, trumpet player, accomplished singer, yogi, master multi-tasker, sambista.
Clients: Johnson Outdoors, LifeSaver, Sierra Designs, Ultimate Direction
Dan Arnett
Account Executive
In-depth researcher, grammar nerd, superior product spokesman, good GIF-Giver, former middle school teacher, fly fisherman, gear junkie, dawn patroller.
Clients: Astral, Industrial Revolution, SylvanSport
Hannah Kaminer
Account Executive
Creative content writer, experienced digital marketer, analytics geek, former wilderness therapy instructor, talented singer & musician, avid hiker.
Clients: Blyss Running, Devil's Foot, Nine Mile, Poppy Handcrafted Popcorn
Lysianne Peacock
Account Coordinator
Creative project juggler, enthusiastic multi-tasker, witty writer, OUTspiration blog founder, 14er peak bagger, proud WI native, resident IT wrangler.
Clients: Industrial Revolution, Lifesaver, Sierra Designs, SylvanSport, Wildwater
Lizzy Markman
Account Coordinator
Social media whiz, creative caption creator, Boolean buff, Muckrack investigator, coffee lover, queen of the TX stuffed waffle.
Clients: BRANWYN, Fit Rankings, Nine Mile, Poppy Hand-Crafted Popcorn, Stand Up Initiative, Tarpestry
Mandy Giles
Controller
Keeper of the books, number cruncher, big idea thinker, office prankster, ray of sunshine, volunteer kids basketball coach, ex-hula hoop peddler.
Clients: 360 Adventure Collective
Ziggy
Office Heartthrob
Dumpster diver, snuggle addict, avid runner, ball chaser.
Pooky
Office Protector
Adopted orphan, front door greeter, lifetime member of Weight Watchers, trail running lover.
Mowgli
Office Cuddler
Cat living in a dog’s body, playtime referee, adventure companion, official office chair tester.