Darby Communications is an Asheville-based public relations and digital marketing firm representing leaders within the outdoor, wellness, and fitness industries. We do everything from traditional media relations and event planning to social media management, email marketing, and athlete and ambassador management.
Darby Communications is a team of fun-loving, hard-working communicators that brings an approachable approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our media relations and social strategy. At Darby Comm, our motto of work hard, play hard isn’t just a saying. It’s a way of life.
Meet the Team
Captain of the ship, team encourager, outdoor veteran, big idea generator, experienced strategist, PR virtuoso, community volunteer, life juggler, running enthusiast.
Clients: Hyland’s Powered
WNC Native, go-to-market strategist, PR whiz, new biz developer, affiliate marketing strategist, Outdoor Gear Builders board member, baked goods superwoman, trail enthusiast, sunshine lover.
Media Relations Director
PR coverage superstar, Darby PR team captain, grammar nerd, press release writer extraordinaire, Emmy winner, mom of the year, former collegiate volleyball middle hitter.
Clients: Appalachian Gear Company, Ignik
Cory Van Auken
Digital Relations Director
Analytics master, YouTube influencer whisperer, social media advertising and email marketing expert, affiliate marketing guru, fly fisherman, empathetic listener.
Clients: Johnson Outdoors, Ombraz, Appalachian Gear Company
Social Media Strategist
Accomplished content writer, witty caption creator, social media trend spotter, cat lover, Appalachian Trail thru-hiker, mountain chaser, quiet but fierce competitor.
Clients: Appalachian Gear Company, Hyland’s Powered, Nantahala Pisgah Forest Plan Partnership, Stand Up Initiative
Senior Account Executive
Event planning specialist, PR coverage collector, big idea generator, trumpet player, accomplished singer, yogi, master multi-tasker, sambista.
Clients: LifeSaver, Sierra Designs, Johnson Outdoors, Wildwater
In-depth researcher, grammar nerd, superior product spokesman, good GIF-Giver, former middle school teacher, fly fisherman, gear junkie, dawn patroller.
Clients: Astral, Industrial Revolution, SylvanSport, Wildwater
Creative content writer, experienced digital marketer, analytics geek, former wilderness therapy instructor, talented singer & musician, avid hiker.
Clients: Hyland’s Powered, Tarpestry, Poppy Handcrafted Popcorn, Stand Up Initiative
Keeper of the books, number cruncher, big idea thinker, office prankster, ray of sunshine, volunteer kids basketball coach, ex-hula hoop peddler.
Clients: 360 Adventure Collective
Dumpster diver, snuggle addict, avid runner, ball chaser.
Adopted orphan, front door greeter, lifetime member of Weight Watchers, trail running lover.
Cat living in a dog’s body, playtime referee, adventure companion, official office chair tester.