We spend a lot of time thinking about which social media marketing channels are right for our brands. Though platforms like Instagram, Facebook, Twitter, and Pinterest tend to get the lion’s share of the brand love, LinkedIn remains an underrated, yet valuable, social media marketing tool. Thinking about diving into LinkedIn yourself? We’ve compiled our four favorite tips for maximizing your social media marketing strategy through LinkedIn.
LinkedIn Social Media Marketing Tip #1: Be A Resource
Don’t think of your page as strictly a social media marketing tool; think of it as a resource. LinkedIn is a great platform for sharing industry news, company statements, useful infographics, and educational content. Mix in blogs, relevant articles, informative videos, and event announcements to your LinkedIn posts. You don’t have to stick to only images on LinkedIn, videos perform particularly well. According to LinkedIn, videos typically see 5x more engagement, while live videos typically see 24x more engagement.
LinkedIn Social Media Marketing Tip #2: Build Your Credibility
Getting the most out of your editorial coverage doesn’t just stop at securing the press coverage. You can also amplify your earned media through social media marketing. LinkedIn is an ideal platform for posting your earned media because you’re getting your press coverage in front of a highly targeted audience. This increases your authority and boosts your reputation amongst your industry peers, as well as validates your product and builds your credibility amongst your consumer base. Talk about a win-win.
LinkedIn Social Media Marketing Tip #3: Optimize Your Posts
Social media marketing isn’t just about finding the right content, it’s also about optimizing the content you already have. According to LinkedIn, posts with images typically garner 2x more comments than posts without images. For the highest engagement, LinkedIn suggests including a collage of three-four images per post. To further optimize your posts, use relevant keywords and hashtags to increase their searchability and tag relevant people and pages to boost their shareability.
LinkedIn Social Media Marketing Tip #4: Participate in Groups
At its core, social media marketing is about being social, and LinkedIn is no exception to this rule. Though businesses themselves can’t join LinkedIn groups, their employees can. On one hand, consider leveraging industry-specific groups to keep tabs on your market, perform some informal consumer research, or source new creative content ideas. On the other, consider leveraging professional development groups to establish yourself as a thought leader, bounce around new ideas, or connect with potential employees.
Ready to dive into LinkedIn marketing, but don’t have the bandwidth to handle it yourself? Learn how the Darby team can improve your digital marketing strategy by dropping us a line HERE. You can also visit our Case Studies to learn more about our successes in both outdoor public relations and outdoor digital marketing.