The Darby Edit: Outdoor Industry PR Blog

2026 State of the Outdoor Media Industry Report

2026 State of the Outdoor Industry Media Report Photo credit: Evan Dudley, OMA Media Show The State of the Outdoor Industry Media Report is our annual record of how outdoor…

Chasing Fuego

By: Maggie Stahley All images courtesy of Jake Dahlke Reconsider Travel So there I was, sitting alone on a chicken bus in Nicaragua, backpack at my feet and somewhere in…

News Outside Voices

A Comeback Story for the Ages: The Rock Fight

A Darby Edit Exclusive By: Colin True I grew up about an hour west of Philadelphia, and yet for some reason, I always hated Philly sports teams. Particularly the Eagles…

Outside Voices

Outdoor Brands Keep Ignoring City Dwellers. It’s Embarrassing

Outfitters can better prepare clients for travel. Here’s how and why it matters.

By: Cassandra Brooklyn I’m in love with active travel, and I try to get in as many hiking and biking trips as possible (if it’s a good year, I’ll also…

Fall ’26 Endurance News

Fall ’26: Endurance News Shoulder season is here, bringing cool temperatures and hot news from our endurance brands. From new collections to new collaborations, we’ve got the rundown for…

A Viable Outdoor Retailer Path

Minneapolis Bets on Emerging Brands By: Cory Van Auken I’ll level with you: my assignment was to deliver a general Outdoor Retailer recap for The Darby Edit. But I struggled…

Introducing Offgrid Provisions

Offgrid Provisions Partners with Darby Communications When it comes to fueling outdoor adventure with food that actually tastes amazing, it feels like a safe bet to trust an award-winning chef…

Summer ’26: New Fishing Industry Product Launches

Summer ’26 has seen a flurry of product launches in the fishing industry. Old Town, Shimano, and Strike Footwear have each recently introduced exciting new offerings built for performance-minded…

Trail Mix: August 2026

As PR professionals, facilitating media content in many forms is a big part of our daily life, so it’s always fun to take a step back and share what we’ve…

The Most Important Lessons I’ve Picked Up from 10 Years in the Outdoor Industry

By: Adam Ruggiero The faded blue couch was deceptively cozy, though it looked right at home inside the cavern-like office I was sitting in. Ductwork and joists criss-crossed the ceiling,…

What Comes After Greenwashing?

Ushering in a new era of consumer trust By: Katie Richter Several weeks ago, my millennial co-workers and I couldn’t stop talking about one headline: Shein, the fast-fashion brand, had…

Growing Up with The Griz

By: Maggie Stahley To most people, The Griz is a legend in the fishing world. He invented a popular walleye technique called rip jigging, known for producing staggering numbers of…