The Challenge
When festivals, a major revenue-generating avenue for Tarpestry, dried up instantly in late spring of 2020, the company needed to pivot its marketing strategy to increase its e-commerce sales.
The Solution
By aligning traditional PR efforts with smart digital PR efforts and ensuring they worked in tandem with Tarpestry’s digital marketing strategy, we were able to enhance the brand’s e-commerce success and attract new customers.
The Results
In just 6 months, Tarpestry’s site traffic increased by approximately 370% when compared to the same 6-month period a year prior. Overall, the omnichannel digital public relations and marketing approach resulted in a 2500% increase in e-commerce activity.
The Service
By aligning our digital public relations and marketing initiatives, Darby takes an omnichannel digital approach to e-commerce success. Although nothing can replace the high-quality face time spent with customers, every brand can benefit by ensuring that public relations, digital marketing, and social media strategies are aligned.