When festivals, a major revenue-generating avenue for Tarpestry, dried up instantly in late spring of 2020, the company needed to pivot its marketing strategy to increase its e-commerce sales.
By aligning traditional PR efforts with smart digital PR efforts and ensuring they worked in tandem with Tarpestry’s digital marketing strategy, we were able to enhance the brand’s e-commerce success and attract new customers.
In just 6 months, Tarpestry’s site traffic increased by approximately 370% when compared to the same 6-month period a year prior. Overall, the omnichannel digital public relations and marketing approach resulted in a 2500% increase in e-commerce activity.
By aligning our digital public relations and marketing initiatives, Darby takes an omnichannel digital approach to e-commerce success. Although nothing can replace the high-quality face time spent with customers, every brand can benefit by ensuring that public relations, digital marketing, and social media strategies are aligned.