The Challenge
To amplify Jetboil’s new product launch by curating an in-person media event, providing an immersive brand experience and product testing opportunity.
The Solution
Our PR team designed and executed Jetboil’s first custom media event. From curating a group of top-tier attendees to comprehensive trip planning, our team handled all the details — including managing all travel logistics, finalizing backpacking routes, hiring guides, and working with the media for optimal outcomes.
The Results
By successfully executing the brand’s first press trip, we established an impactful brand-media relationship in the endemic backpacking space, providing a curated opportunity to test the product in its natural environment, and building a pipeline of launch week coverage.
The Service
At Darby Comm, we strive to build brand advocates, connecting our brands and their products with the right media at the right time. In-person connection is important, and we ensure our media events are hyper-tailored to attendees’ interests, needs, and content.