The Challenge
Amplify RiverLink’s Reduce Rain Runoff PSA Campaign in the French Broad River watershed to broaden the public’s education on simple strategies for managing stormwater runoff at home.
The Solution
We created a unified communications strategy that integrated owned media channels and PR, focusing on key themes to amplify expert insights from non-profit and community partners. Midway through the campaign, we hosted a media event to gain significant attention from local journalists.
The Results
By generating 53 pieces of media coverage across various channels and mediums with an estimated reach of 605.7 million, we increased the regional campaign’s reach, helping them reach the broader community.
The Service
At Darby Comm, we operate as a true extension of our clients’ marketing teams, leveraging a variety of services like Public Relations, Social Media Management, and Event Planning to raise campaign-specific awareness, amplify messaging through key cross-channel collaboration, and engage the community with dynamic events.