The Challenge
Design a comprehensive PR strategy using our brand impact tactics that focuses on generating story-driven coverage around KUIU’s unique conservation program, Conservation Direct.
The Solution
Through strategic planning and research, we developed a compelling story angle utilizing KUIU’s owned media and brand personnel to create a well-rounded in-person experience. Our team connected KUIU with the right journalist to cover the story — the hunting editor from GearJunkie — who joined them on a Conservation Direct bighorn sheep relocation in Nevada. This type of event required flexibility and timely communication as we navigated several last-minute logistical details in order to secure the journalist’s participation.
The Results
This unique trip resulted in an in-depth feature on KUIU’s Conservation Direct program and what makes it unique in the conservation space.
The Service
Personalization is the name of the game. We aim for quality over quantity when it comes to pitch angles, outreach, and coordinating in-person experiences. Our PR strategies feature a potent mix of continuous innovation and decades of relevant experience.