Growing Poppy Hand-Crafted Popcorn’s followers and increasing engagement while maintaining their on-brand persona.
We pride ourselves on truly getting our client’s voice. Before taking on the management of Poppy’s social media channels, we spent hours analyzing two years of brand content on social to develop a deeper understanding of how they communicate their fun and playful brand persona. This approach ensured a seamless transition from in-house to agency-managed organic social.
Our organic social strategy prioritized posting consistency, aligned the Instagram grid with Poppy’s brand aesthetics, and incorporated engaging giveaways with like-minded brands. This strategy generated a 20% increase in Instagram followers, a 141% YoY increase in impressions, and an 11% increase in engagement in the first seven months of management.
By taking the time to get a deep understanding of each client’s brand voice and values, we are able to manage their social media accounts in a way that truly resonates with their followers. This authenticity boosts engagement with existing followers and attracts new followers to the brand’s channels, building long-term customer relationships.