Collaborate with Aventura’s brand ambassadors to increase premium social content featuring a new pajama collection while expanding brand visibility across social channels.
We partnered with two Aventura ambassadors and other fashion micro-influencers to organize a PJ Party collaboration for their influencers’ weekend getaway in LA. Throughout their weekend, the influencers captured high-quality content for Aventura in a unique setting. Following the weekend getaway, ambassadors created blogs and social content centered around Aventura’s new pajama collection.
Overall, Aventura saw a significant increase in engagement across all social channels and repurposed the content for a cohesive digital marketing campaign to promote the new product line.
Through collaborating closely with ambassadors and their inner-circle of micro-influencers, we created a campaign that expanded upon the traditional ambassador/brand relationship. Aventura reached a new target audience, attracted new customers to their website, and received engaging product content from a variety of sources while strengthening their collaborative relationship with brand ambassadors and new fashion influencers.