The Challenge
Use a content-first approach to reinvigorate Astral’s newsletter after months of inactivity, re-engage subscribers, and showcase quality brand and product content.
The Solution
After initiating a full subscriber audit, we designed and implemented a multi-funnel re-engagement campaign to reactivate dormant subscribers, enhance deliverability, and increase email engagement. Concurrently, our team crafted engaging brand and product content to strategically showcase Astral’s brand and product stories through email.
The Results
In eight months, our team nearly doubled open rates while improving the email channel YOY acquisition, behavior, and conversion web traffic metrics across the board, including a 200% increase in sessions, a 7% increase in pages/session, and a 225% increase in goal completions.
The Service
Email marketing remains one of the most important digital marketing strategies to build and maintain customer relationships, keep audiences engaged, and increase online sales. The team at Darby Communications builds customized newsletter strategies that drive traffic to your website, encourage transactions, and build customer loyalty.