Update Wildwater’s newsletter/email marketing channel to reengage a large potential customer base, increase engagement metrics, and generate business.
Over the years, Wildwater has built a large newsletter subscriber base of past and present customers. To maximize their newsletter channel, Darby Comm audited Wildwater’s subscriber list to ensure it remains as effective as possible, reengaged subscribers through the use of personalization and customized automation, and increased e-commerce opportunities through more direct call to actions.
In five months we nearly doubled Wildwater’s open rate, increased click-thru rate nine-fold, and implemented multiple automated email sequences to deliver a more customized newsletter experience.
Email marketing remains one of the most important digital marketing strategies to build and maintain customer relationships, keep audiences engaged, and increase online sales. Our team builds customized newsletter strategies that drive traffic to your website, encourage transactions, and build customer loyalty.