The Challenge
Introduce a new-to-market Wi-Fi-enabled smart bird feeder as a unique and entertaining gift, targeting family technophiles and nature enthusiasts during the busy holiday season.
The Solution
To reach commerce editors and journalists seeking interesting and novel gift ideas, we suggested FeatherSnap participate in a gift-guide-focused NYC media event. As the media liaison for the brand, we handled logistics from start to finish, from booking the booth space to set-up to managing media appointments. Our team shared in-depth product details with media in attendance and followed up post-event with testing opportunities and media kits to support coverage and increase e-commerce activity during the holiday season.
The Results
As a direct result of the brand’s participation in this media event, FeatherSnap’s Wi-Fi-enabled smart bird feeder was featured in the coveted Oprah’s Favorite Things 2024 list, more than 50 top-tier gift guides, and over 300 syndicated articles.
The Service
In-person media events are one of the most effective ways to present a brand and its products to key media partners. We handle everything from securing participation in media showrooms to the ideation and execution of custom media events.