In Practice Archives - Darby Comm: PR + Digital Marketing

2026 State of the Outdoor Media Industry Report

2026 State of the Outdoor Industry Media Report Photo credit: Evan Dudley, OMA Media Show The State of the Outdoor Industry Media Report is our annual record of how outdoor…

What A Competitor’s Blog Strategy Taught Us About Winning AI Search

By: Angie Robinson Recently, our team was studying a client’s AI Visibility report for Q1 2026 and noticed a trend we didn’t love. While our client held steady from Q4…

No Bunker, No Bass: The Quiet Collapse of the Atlantic Striper Fishery

By: Kaleb Brown Photo Credit: Joanna Steidle The Fish That Started it All I have spent the last 20+ years chasing fish from coast to coast. Salt and fresh, I…

Outside Voices

Outdoor Brands Keep Ignoring City Dwellers. It’s Embarrassing

Behind the Boil Time: Delivering an Experiential Press Trip

By: Katie Richter An Afternoon on the Allagash More than six months of careful planning had led to this single paddle stroke. I watched the blade slip through the tannin-tinted…

The Life Cycle of a PR Sample

By: Stacy Kline PR samples don’t just get sent—they move, evolve, and work. Long before a product appears in a gift guide, round-up, or a dedicated review, it’s already been…

A woman wearing glasses and a colorful headband kneels on the forest ground, pouring water from a Jetboil camping stove. Two other people stand nearby among trees. Darby Communications PR + Digital Marketing

2025 Survey: State of the Outdoor Industry Media

By: Cory Van Auken Darby Communications’ annual State of the Media Survey takes the pulse of editors, staff writers, freelancers, and creators across outdoor, endurance, and hunt/fish media. This…

A hiker with a backpack stands on a lush mountain ridge, looking out at layers of green hills and distant blue mountains under a partly cloudy sky. Darby Communications PR + Digital Marketing

Part 2: PR and AI

By: Cory Van Auken In PR and media circles, AI is a constant topic of discussion. PR practitioners are breathing a sigh of relief, at least momentarily, as earned media’s…

Two hikers with backpacks walk up a narrow trail on a green mountain ridge under a cloudy sky, surrounded by lush vegetation and distant rolling hills. Darby Communications PR + Digital Marketing

Part 1: PR and AI

By: Cory Van Auken As PR professionals, we’ve grown accustomed to the notion that most of our family and friends won’t quite understand what we do. And, to be honest,…