News Archives - Darby Comm: PR + Digital Marketing

In Defense of Slow Outdoor Media

By: Penney Garrett Most people who work in outdoor media got there the same way, through their love of being outside. The mountains, the slopes, the water—whatever their version of…

Introducing Offgrid Provisions

Offgrid Provisions Partners with Darby Communications When it comes to fueling outdoor adventure with food that actually tastes amazing, it feels like a safe bet to trust an award-winning chef…

Summer ’26: New Fishing Industry Product Launches

Summer ’26 has seen a flurry of product launches in the fishing industry. Old Town, Shimano, and Strike Footwear have each recently introduced exciting new offerings built for performance-minded…

Outside Voices

Outdoor Brands Keep Ignoring City Dwellers. It’s Embarrassing

Reflecting on our Growth and Recent Promotions

By: Angie Robinson There are times when running an agency, you must stop, be present, and recognize what is happening around you. This is one of those moments. When we…

5 Darby Comm Clients Win Men’s Journal 2026 Outdoor Awards

By: Suzanne Hermann There’s no feeling like it: opening your inbox to see a subject line declaring that “you are a winner!” Awards are an integral part of our…

LOWA Partners with Darby Communications

As any good practitioner knows, PR can be a long game. That goes for long-awaited product or brand story coverage, but it can also apply to courting and securing clients.…

Meet RADL

When we met Jared Rowley, and he described the origin story of his new backpacking brand, RADL, we instantly got it. That’s always a good sign. From his workshop and…

Rolling mountains covered in fall foliage—trees in shades of orange, yellow, and green—stretch into the distance beneath a dramatic, cloudy sky. Sunlight breaks through, casting light on the colorful landscape. Darby Communications PR + Digital Marketing

Looking Good, Darby Communications!

A Note From the Darby Comm Team Over the past two decades, Darby Communications has grown…a lot. Now, 12 people strong, our team collaborates with brands across the broader outdoor…

A woman with red hair smiles joyfully as she balances playfully on one leg atop rocky terrain under a clear blue sky, surrounded by large desert boulders. Darby Communications PR + Digital Marketing

Spring ’26: New Product Launches

By: Suzanne Hermann Spring is in the air at Darby HQ. And also winter. After all, we are based in western North Carolina, where it’s not unusual to experience…