Outdoor enthusiasts are an engaged and loyal audience. They research deeply, buy intentionally, and when they find a brand they trust, they stick with it. Success in the outdoor industry requires a genuine understanding of the community from the inside. You can’t manufacture that.
That’s what Darby Comm brings as an experienced outdoor marketing agency.
Our team has been working in the outdoor industry for more than 20 years. We know the publications, creators, events, and conversations that shape outdoor consumers’ purchasing decisions. We are a team of outdoor consumers and gear enthusiasts who spend our free time outdoors and understand how the media landscape works from both sides. This lived experience is what we put to work for each of our brand partners.
Why Outdoor Brands Partner with Darby Communications
Deep Industry Roots — We don’t just know the outdoor industry; we participate in it. From trail running to backcountry camping, our team brings passion and insider knowledge that shapes every pitch, campaign, and story we tell on your behalf.
Strong Relationships — Twenty years in the outdoor industry means we know the editors, writers, and creators your customers trust and they know us. That familiarity is what gets your brand real coverage in the right places at the right time.
A Full Team — When you work with Darby Comm, you get an entire team of PR and digital marketing professionals at your disposal, bringing expertise on everything from media relations and event planning to affiliate marketing, email marketing, social media, and ambassador management.
Outcomes Over Activity — We’re focused on outcomes that matter: heightened brand awareness, increased website referral traffic, and an expanded digital footprint that grows your online community. We track what’s working, cut what isn’t, and show you the results clearly every month.
Seamlessly Integrated, Genuinely Collaborative — We’re your proactive partner, complementing your existing efforts with strategic thinking, clear communication, and a solution-oriented mindset. You’ll always know what we’re working on, why we’re doing it, and what it’s delivering.
“At Jetboil, we see the Darby Communications crew as a true extension of our own, and Jetboil is stronger because of it. They are genuinely all-in on the success of our brand, bringing a shared spirit of adventure that helps us elevate launches and show up in the outdoor space with real confidence. Their work is consistently sharp, thoughtful, on‑brand, and built for impact, making them an incredible partner.”
Dana Mathiebe – Sr. Campaign Content Specialist, Jetboil
“I’ve worked with many-a-PR-people and the team at Darby truly stands out as my favorite PR folks to collaborate with. They’re equal parts professional and friendly. Plus, they don’t take themselves too seriously, which I really appreciate when it comes to PR/media relationships and keeping things authentic and real. I consider them not only amazing partners in our work together, but friends!”
Erica Zazo – Gear Columnist at Outside Magazine, Freelance Journalist for Backpacker and CNN Underscored, Outdoor Media Summit Event Director
