As a public relations agency, one of our favorite times of year is when annual buyer’s guides and gift guides come out. The annual Outside Summer Buyer’s Guide presents an opportunity for our clients to take center stage, showcasing their latest and greatest products in a lineup of some of the best outdoor gear available for summer adventures.
This year, we were super proud of the coverage we received for our clients in the following categories of Outside Magazine’s Summer Buyer’s Guide!
Astral says, “Our turbo ventilated and ultra-light hiker with sticky G® Rubber outsoles allow you to move quickly and confidently through both desert canyons or tropical trails.”
Outside Editors say, “Here’s an ultralight hiker that’s as comfortable as a sneaker but performs like a water shoe. The TR1 is great for everything from river romps to long hikes, thanks to a Ripstop 2D Mesh upper, TPU overlays at the heel and toe, and sticky five-millimeter lugs.”
Old Town says, “Combining the best of both worlds, the Discovery 119 Solo Sportsman delivers the ideal grab-n-go watercraft for anglers and hunters alike. Offering the simplicity and utility of a classic solo canoe with the agility and sleek handling of a kayak, this hybrid canoe is a stable, lightweight boat that is easy to handle on and off the water.”
Outside Editors say, “Old Town’s iconic Discovery series delivers one of the company’s shortest, lightest vessels yet in the Discovery 119 Solo Sportsman canoe. Its 11-foot-9-inch length and subtly arched hull allowed testers to crank turns when leaning out on an edge. The result is downright playful in Class II whitewater and tracks well in the flats. At 32.5 inches wide and 56 pounds, it was stable enough to stand up in with confidence, and light enough for testers to hoist from the roof themselves and carry an eighth of a mile to the water’s edge. It weathered dozens of rough launches and landings.”
UCO says, “The Mini Spork was designed for kids. It’s smaller size fits their smaller hands and mouths. Also, it’s rounded edges and non-serrated edge on the spoon end, make it safer than other sporks for the young ones. Keep your kit and its contents secure or hang to dry using the multi-functional shock cord.”
Outside editors say, “Kids are magicians at losing small stuff like sporks. We like UCO’s because it comes in packs of three, is BPA-free, and doesn’t have any sharp edges.”
Ignik says “This is the one device for all your outdoor heating and cooking needs. Heat or cook in classic style.”
Outside editors say “Testers had reservations about the real estate this combination stove and space heater required in the car. But when it became the focal point of a cold evening outside, everyone agreed that its utility went far beyond the powerful 10,000-BTU burner. Pair it with Ignik’s refillable Gas Growler ($150), which holds five times the fuel of a single-use propane canister.”
To learn how Darby can help your brand be considered for Outside and other important gear guides, drop us a line HERE. You can also go HERE to learn more about the successes we’ve had for our clients in both public relations and digital marketing.