At Darby Communications, we believe great PR unlocks brand growth.
We are an outdoor industry marketing agency that gets your brand in front of the audiences that matter, whether that’s a feature in a legacy outdoor publication, a creator’s honest product review, a spot in a curated gift guide, or coverage in a highly engaged niche Substack. The media landscape keeps changing, and we know how to navigate it.
Our PR work spans product launches, brand storytelling, creator partnerships, and event amplification. We don’t chase coverage for coverage’s sake; we focus on placements that drive real outcomes, and we’ll show you exactly how each piece of coverage helps your business.
Product PR
Your customers research products in various ways. Some seek out product round-ups, others head to YouTube for in-depth reviews, and increasingly, more turn to generative AI search engines for recommendations. We secure targeted media coverage that reaches consumers wherever they are, boosts third-party validation, and shares your product story—making it easy for consumers to find, learn about, and choose your brand when they’re ready.
Product Impact PR Services
- In-depth product reviews
- Best-of roundups
- Gift guides
- Product award submissions
- Planning and execution of product launches
- AI visibility
- In-depth monthly reporting
“I’ve worked with many PR people and the team at Darby truly stands out as my favorite PR folks to collaborate with. They’re equal parts professional and friendly. Plus, they don’t take themselves too seriously, which I really appreciate when it comes to PR/media relationships and keeping things authentic and real. I consider them not only amazing partners in our work together, but friends!”
Erica Zazo- Freelance Journalist for Backpacker, CNN Underscored, and Outside Magazine
Brand Leadership
Product PR gets your gear noticed, Brand PR earns you credibility. We work with your leadership team to build authority, shape brand narrative, and increase cultural relevance. Through strategic storytelling and leveraging key players at your brand, we secure in-depth editorial features and interviews that position your team as thought leaders and experts in your industry.
Brand Leadership PR Services
- Brand storytelling
- Thought leadership and expert voice pitching
- Newsjacking
- Owned media content amplification
Creator PR
Customers are increasingly discovering new products and brands via content creators they trust. We build genuine partnerships with the right creators for your brand, securing coverage that introduces your products to new audiences, piques their interest, and gives them a reason to want to learn more.
Creator PR Services
- Earned influencer partnerships
- Affiliate marketing partnerships
- Creator-focused social proof
- Deliverables monitoring and monthly reporting
Event PR
Nothing deepens a media connection like spending time with them. We turn in-person events into editorial opportunities, bringing journalists and creators into your world so they can experience your products and brand story firsthand. Whether it’s a trade show, a custom media event, or a consumer activation, we make sure every moment is an opportunity to connect.
Event PR Services
- Media showrooms
- Trade show support
- Custom media events
- Consumer event support and activations
Affiliate Marketing
Affiliate marketing is not just a performance tool; when paired with PR, it’s a way to build stronger, more sustainable relationships with media partners who cover your brand. Journalists and creators are more invested in telling your story well when they can earn from the content they produce, which leads to mutually beneficial outcomes.
Affiliate marketing is one of the most effective eCommerce tools available to turn your earned media coverage into a direct sales channel. We build and manage affiliate programs that work alongside our PR efforts to drive measurable traffic and conversions back to your site from the outlets and creators your customers trust the most.
Affiliate Marketing Services
- Affiliate program development
- Affiliate recruitment and relationship management
- Platform optimization and reporting
“Working with Darby Communications in the affiliate landscape is always exciting and driven by success. Their team brings a rare combination of strategic clarity, integrity, and relentless client advocacy that elevates every partnership they touch. I have complete trust in Darby to champion their clients’ best interests while fostering collaborative, performance-driven relationships that create long-term success for everyone involved.”
Ben Hitch- Agency Partnerships Manager, AvantLink
AI Visibility
When someone asks ChatGPT, Gemini, or Claude to recommend a product, is your brand included in the responses? AI search is changing how consumers discover and evaluate brands and products, yet many brands haven’t kept pace. At Darby Comm, we track where and how your brand appears in relevant AI-generated search results. The data we pull from our AI Visibility Reports each quarter informs our PR strategy, ensuring your brand stays ahead of the discovery curve and is cited in the queries that matter to your customers.
AI Visibility Services
- AI Audit
- AI Visibility Reporting
- Quarterly analysis and action items to inform PR strategies
“Darby Communications figured out the AI search opportunity before most agencies knew it existed. They’re not just tracking where brands show up in AI, they’re building the PR strategies that get them there. Every brand they’ve brought to the table has seen real visibility growth. They’re setting the standard for what modern PR looks like.”
Michael Rueckert – Founder, Centium AI