An exciting product that begs to be seen
Have a new product but don’t have the budget for a long-term relationship? Utilizing our experience and contacts, we can make your product launch a success by heightening awareness and exposing new customers (and retailers) to your brand. Give us three months and we’ll spread the news through an omnichannel approach that builds momentum around your product and brand.
Attention-grabbing launch campaigns. Whether you’re crowdfunding or launching on your own, the more people that are talking about your campaign, the better the chances that you’re going to reach your goal. We will share your story with the right journalists and influencers to ensure relevant editorial mentions that drive traffic to your site, then translate that PR coverage into impactful social media and digital marketing campaigns.
Why You Need Us:
- We offer a starter package to maximize exposure of a new product or brand.
- Start-ups and smaller brands can tap into our expertise and established network of media connections without the long-term commitment of a retainer.
- Editorial coverage gives your new product important 3rd party validation right out of the gate.
- A focused launch campaign can impact your brand’s relationship with retailers and open new doors for sales.
Good press at the right time in the right outlet is like having a magic superpower that makes everything easier. Retail doors that are almost impossible for a tiny company to open, fly open with little to no effort. In our case, we had a very hard-to-reach buyer from a national chain cold call us through our website. This happened twice with our new product after a particularly good bit of press, and both times it led to major opportunities. Ignik hit the ground running, and we did it because of the highly targeted campaign that Darby put together.
Graeme Esarey
Founder and CEo, ignik
The Darby Difference
We leveraged our PR services to maximize Ombraz’s product launch of two new styles by securing 35 pieces of editorial coverage within a 3-month period. This exposure led to a 58% increase in YOY referral traffic and an increase in YOY referral last-click transactions.
