Last week we spent five glorious days in the mountains of southwestern Virginia at FloydFest. This summer marks the fifth year that we have worked with the FloydFest family and every year is better than the last. For the past 14 years, artists and families have come together for one of the most inspiring summer music festivals in the Southeast. Just as their offerings and themes evolve annually, every year that we work with FloydFest we challenge ourselves to refresh our approach to promoting the festival to regional and national media, to expanding partnerships with outdoor partners and community, to be prepared for anything during the festival, and to engage the audience through social media channels.
PHOTO BY RUSS HELGREN
Fire on the Mountain was this year’s theme and it was our first year managing FloydFest’s social media pages. As times change and social media continues to evolve, we have seen that interaction from fans has greatly increased on certain channels. Like most brands, Facebook is essential to FloydFest’s communication with the public and is instrumental to making sure festival-goers have the most current information such as weather and transportation updates. It is also a highly accessible platform for us to communicate with the public and hear out any potential concerns. But, as we become a more visually-driven populous, Instagram has become essential to telling the FloydFest story. This year, we saw a huge increase of interaction on Instagram and found it was a great way to bring light to the daily goings-on and show off all of the people who make the festival so successful.
When we arrive early to FloydFest, just like the patrons, we are always awaiting a surprise. For us though, it’s not a new artistic installment or fresh-faced band, it’s the surprise of not knowing what to expect if and when mother nature decides to pay a visit or the festival is faced with a slight logistical hiccup. We have to be on our toes and eagerly prepared for whatever. During a weekend event with over 100 bands and 10k + patrons daily, anything can happen! Sunny skies and a well-oiled, well-prepared team pulled off one of the best FloydFests yet and we’re both honored and proud to be a part of that team. Here’s to another year of planning, preparation and eagerness for FloydFest 15!!
PHOTO BY ROGER GUPTA