January 4, 2016

The account executive serves as the primary liaison with the client and is responsible for creating and implementing customized PR campaigns that meet and exceed our clients’ goals.

Job Qualifications and Requirements:


  • Bachelor degree in marketing, communications or related field

  • 2-years of PR or marketing experience

  • Strong knowledge in outdoor recreation and fitness industries

  • Strategic, well-organized thinker – competent in developing a campaign and handling all elements from start to finish. Multi-tasking is a must.

  • Action-oriented – ability to work quickly and thoroughly, is self-motived and can meet deadlines

  • Creative thinker – someone who isn’t afraid to introduce compelling and new ideas

  • Impeccable communication, writing and editing skills

  • Detail oriented and organized in all tasks

  • Innate desire for industry knowledge and professional growth

  • Ability and willingness to work in a collaborative environment with colleagues and clients

  • Travel to trade shows, sales meetings and media events

  • Proficient in social media -- including Instagram, Facebook, Twitter, Snapchat, Pinterest, LinkedIn and YouTube

  • Familiarity with CMS - WordPress, Blogger, etc.


This is a close knit, creative team so high, positive energy is a MUST!

Responsibilities will include:


  • An in-depth understanding of client(s) voice, products, vision, and goals

  • Direct interaction with client(s) to develop, implement, manage, and provide analytics and feedback on creative PR and promotional campaigns

  • Work closely with Darby Communications’ social media team to ensure accurate brand messaging and voice

  • Deliverables in the form of media placement and exposure across a variety of outlets

  • Providing timely, detailed reports for client(s)

  • Researching editorial and promotional opportunities

  • Building and sustaining of contact database and industry relationships

  • Staying abreast of industry trends within the PR and digital media fields

  • Representing Darby Communications in a professional manner that mirrors our mission statement and core values


Considered candidates MUST possess strong organizational and time management skills.  Public relations is a constantly evolving environment and the ability to adapt to change is a necessity.

Please send a resume and cover letter to

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