SPENDING QUALITY TIME WITH CLIENTS, CUSTOMERS AND PRESS
For every one of the 21st century's many methods of digital communication, there's a different gaffe or miscommunication that can happen through our texts, tweets and snapchats. That's why even though Darby Communications stands at the forefront of social media management and digital marketing, we value face to face meetings and spending time with our clients, media relations and our brands' consumers above all else. As we enter ORSM '16, some of our staff looked back at our successful events from this spring and summer to talk about the special moments and important aspects of quality time.
"Because many of the NYC-based publications that we work with have a heavy lifestyle focus, some editors don’t attend Outdoor Retailer or other major events in the outdoor industry. We get two opportunities a year during our Spring and Fall media trips to NYC to connect with these editors. It has been amazing for me to see how a quick 20-minute face-to-face desk-side appointment can result in a multi-year relationship. Our NYC media trips have shown me how valuable a brief face-to-face interaction can be in building an ongoing partnership."
-JULIE HANSELL ON HER RECENT TRIP TO NYC, WHERE SHE MET WITH 15 EDITORS TO SHARE INFORMATION FOR HOLIDAY GIFT GUIDES.
"By attending Appalachian Trail Days, we were able to connect more closely with Granite Gear and candidly discuss their priorities for the event and other upcoming initiatives. We also ran a raffle that garnered hundreds of attendees, so it helped me learn to think on my feet and anticipate our fans' needs. Even though I work with digital media for a majority of the time, there's nothing that can compare to someone's reaction when they win a raffle or are a part of a live event, which was an amazing thing to see."
-MOLLY SMITHSON, WHO WORKED THE CONSUMER BOOTH AT AT DAYS FOR GRANITE GEAR IN MAY
"Attending sales meetings is always a great opportunity for us to connect with our clients and the sales teams that support them. It is an opportunity to hear the state of the union for the company as well as the state of the industry from a sales reps perspective. These meetings also give us a chance to share with the sales reps how PR benefits the brand and how best to leverage the services we offer to help them increase their sales at a retail level. Being able to stay home for the Vasque International sales meeting this year was quite a treat. As much as we all love to travel, sometimes it is nice not to have to deal with crazy airlines and missed connections and show our clients a little bit of our hometown."
- ANGIE ROBINSON, THE VASQUE ACCOUNT REPRESENTATIVE ON THEIR BLUE RIDGE MOUNTAIN BASED SALES MEETING THIS SPRING
"At the Boston Marathon, we had the opportunity to have valuable face time with our client, Hyland's, and to interact and learn from influential people within the running industry like the Boston race director, Dave McGillvray. One of the most eye-opening aspects of our week in Boston representing the 'Official Cramp Relief Sponsor of the Boston Marathon', was to showcase their products in front of 30k+ athletes, their families and all who attended the Boston Marathon Expo.
The chance to have meaningful conversations with this core audience allowed us to really solidify our product knowledge and to learn from the unique, personal stories about how Hyland's helped each runner achieve their most personal goals. Gleaning this invaluable anecdotal knowledge only helps us to better spread the Hyland's message."
- ANNA ELLIOTT, WHO STAFFED THE BOSTON MARATHON EXPO BOOTH DURING THEIR INAUGURAL YEAR AS THE MARATHON'S OFFICIAL LEG CRAMPS SPONSOR.
“As a relatively new employee at Darby, the chance to fly out and meet with the team at Sierra Designs in Boulder was invaluable for me. When you communicate via email and phone most of the time, it’s a refreshing change of pace to be able to shake hands and talk in person. I think it gives both sides a chance to make a stronger personal connection, which leads to a better working relationship.”
-SUZANNE HERMANN, WHO ATTENDED HER FIRST SALES MEETING FOR SIERRA DESIGNS THIS MAY
“We operate at Darby Comm as an extension of our clients’ marketing teams and everything we do is relationship based. If we don’t have that one-on-one time with our clients, our network, and our industry as a whole - our business cannot survive. The truth in all we do happens when we get out from behind our desks and listen.”
CORAL DARBY, FOUNDER AND OWNER