Brand collaborations are a necessity in the world of social media. We have seen proven benefits to these types of partnerships with many of our clients and continue to make connections for brands. The objectives for giveaways can vary greatly: increase website traffic, hype up a new product, grow the audience or even break into a new sector of an industry.
Women's clothing company, Aventura Clothing, has a solid following amongst mom bloggers and travel and fashion influencers. This spring, we helped them expand their reach to these audience subsets with a spring cross promotion called the Pamper Yourself Promo. To facilitate this promo, we partnered with brands who have an audience with similar interests, such as Miz Mooz, The Tea Spot and Bronwen Jewelry. As a result, we were able to attract new followers on Facebook and Instagram, and increase their newsletter subscriber list so the brand can talk directly to these new fans with hopes of turning them into life-long customers.
Tailwind Nutrition has a huge following amongst the running community. They wanted us to promote their brand to a new audience this spring to show how else their product can be used. For this promotion, we chose to highlight a well-known Tailwind Nutrition athlete, Robert Killian, who is a leader in the OCR world. We also partnered with popular brands in the OCR community, some of which are also Killian's sponsors. By running the “Beast Mode Giveaway,” we helped Tailwind Nutrition establish credibility amongst several, niche OCR audiences and brought new OCR consumers into the fold. Tailwind saw a 5% growth in followers and substantial engagement throughout the week.
This spring, Astral footwear partnered with likeminded brands, Osprey and Rumpl, to give the brand expanded reach within a similar sector of the industry. We used this partnership to highlight the humorous and wild nature of the brand with a “Talk Dirty To Us” theme, and also promoted Astral’s newly released TR1 Series hiking shoes to the Osprey and Rumpl audiences. During the giveaway, Astral's Instagram audience grew by almost 10%.