For paddlers, by paddlers. Madison, WI played host to the first annual Paddlesports Retailer Tradeshow (PSR) this past week. A sold-out show, 150 exhibitors and almost 300 unique retailers were in attendance. Paddle brands that may normally be lost at a larger show, were given the platform to really showcase their products and talk to their respected buyers in a relaxed and intimate tradeshow environment.
The Darby Comm team showed up in full force at PSR; handling the show’s media relations, event planning and social media management. As media coordinators, we were in charge of everything from inviting media to attend the show, manning event registration and documenting PSR’s plethora of activities. Big thanks to key industry publications and journalists for making the trek to Madison for this inaugural show. We loved sharing the experience with some of our favorites such as: Aaron Bible, Gear Junkie, Rapid Media, Standup Journal, SUP the Mag, and Canoe & Kayak.
The 2018 PSR show will move to Oklahoma City, home of a world-championship caliber whitewater center and centrally located for those traveling to the show. Over the last ten years, Oklahoma City has invested more than $100 million in the Oklahoma City Boathouse District, the official U.S. Olympic Committee (USOC) Training Site for paddlesports. It includes a sprint kayak and rowing course, a $45 million Olympic whitewater river and slalom course, and a high-performance training center for elite paddlesports athletes from around the world.
“For year two, our focus will be on getting media out of the convention center and into the water. Oklahoma City boasts the world’s premier whitewater center, so it’s the perfect setting for a memorable demo experience. We’ve got plans for live music and local beer, plus it will take place in the evening—think dirtbagger social meets state-of-the-art facilities and gear. We’re taking things to the next level in 2018," says PSR Account Lead, Carly Fleming.
We’ll be handling media relations in 2018 and look forward to opening up registration after the first of the New Year. Our hope is that our journalist friends will start sharpening up their paddling skills as we expect lots of great team excursions and maybe even a throw down or two out on the USOC training site. Who’s in for 2018?
Photo Credit: Nick Wilkes Photography