Stand Up for Nature

September 26, 2018

As outdoor enthusiasts, we rely heavily on our nation's natural spaces. That's why we're so proud of the pro bono work we do with environmental organizations through our Stand Up Initiative, providing public relations services as these nonprofits work toward environmental and sustainable advocacy or the preservation and protection of public lands.

Most recently, we partnered with MountainTrue in their effort to save the Green River's hemlock trees from the scourge of the hemlock woolly adelgid. As a foundation species, hemlock trees play a vital role in structuring ecosystems, stabilizing riverbanks, regulating river flows, and balancing river temperatures.


The hemlock woolly adelgid, an invasive pest from East Asia, feeds off the trees’ sap and starch, disrupting their nutrient processes and eventually killing off the trees. Local whitewater kayakers are navigating the Green River’s tricky waters to bury pellets of a hydrophobic pesticide around the roots of hemlock trees, currently the only reliable remedy.

We worked closely with MountainTrue to secure media coverage in local outlets and paddling-focused publications, as well as public support from regional paddling brands, building awareness of and support for the ambitious project.


We’re currently partnering with I Heart Pisgah as they fight to increase protections for the region's old-growth forests, headwaters, pristine streams, trail corridors, rare species, and recreational hubs. This year, the Forest Service is scheduled to release its management plan for the entire Pisgah-Nantahala National Forest. A preliminary draft of the plan left more than 70 percent of the forest open to logging.


This alliance of outdoor organizations, conservation groups, businesses and citizens is rallying public support for increased protections. They have identified 36 areas—from the Appalachian Trail and Roan Highlands to the Mountains to Sea Trail and Craggy Mountains—that deserve special protection.

We’re working closely with I Heart Pisgah to secure media coverage in local outlets and national publications, as well as support from regional outdoor influencers, building public support for I Heart Pisgah’s critical proposals.


Applications for our next round of 2019 Stand Up partners will open in November. For more information on our Stand Up Initiative, please visit our Stand Up page or contact Ashleigh Sherman at

Share on Facebook
Share on Twitter
Please reload

Recent Posts

January 31, 2020

January 2, 2020

August 23, 2019

Please reload

Please reload

Search By Tags