On the Hunt for a PR and Digital Marketing Virtuoso

October 14, 2019




Tired of the daily grind at your current job? Consider joining our fun-loving team of outdoorsy and pro-environmental enthusiasts! We are currently looking for a PR and Digital Marketing Account Lead who is creative, enjoys working with a close-knit team, is a grammar nerd, loves dogs, plays well with others, likes digging into digital, and has the innate ability to write witty copy.


So wait, this sounds too good to be true, you say? Well, read on to see if you could be a match. 


PR and Digital Marketing Account Lead Requirements

The account executive serves as the primary liaison with the client and is responsible for creating and implementing customized PR campaigns that meet and exceed our clients’ goals.


Job Qualifications and Requirements:


  • A Bachelor’s degree in marketing, communications, or related field.

  • 2 years of PR or marketing experience.

  • Strong knowledge of outdoor recreation and fitness industries.

  • Strategic, well-organized thinker who is competent in developing a campaign and handling all elements from start to finish. Must have the capability to multi-task.

  • Action-oriented with the ability to work quickly and thoroughly. A self-motived person who can meet deadlines.

  • Creative thinker who isn’t afraid to introduce compelling, fresh ideas and think outside of the box - a big picture visionary.

  • Impeccable communication, writing, and editing skills a must.

  • Detail-oriented and organized in all tasks.

  • Innate desire for industry knowledge and professional growth.

  • Ability and willingness to work in a collaborative environment with colleagues and clients.

  • Willingness to travel to trade shows, sales meetings, and media events.

  • Proficient in social media including Instagram, Facebook, Twitter, Pinterest, and YouTube.

  • Familiarity with CMS - WordPress, Blogger, etc.


This is a close-knit, creative team so high, positive energy is a MUST!


Responsibilities will include:


  • An in-depth understanding of client(s) voice, products, vision, and goals.

  • Directly interacting with client(s) to develop, implement, manage, and provide analytics and feedback on creative PR and promotional campaigns.

  • Working closely with Darby Communications’ digital team to ensure accurate brand messaging and voice.

  • Constantly researching editorial and promotional opportunities.

  • Producing deliverables in the form of editorial placement and exposure across a variety of outlets.

  • Providing timely, detailed reports for client(s).

  • Building and sustaining a contact database and industry relationships.

  • Staying abreast of industry trends within the PR and digital media fields.

  • Representing Darby Communications in a professional manner that mirrors our mission statement and core values.


It is essential that considered candidates possess strong organizational and time management skills. Public relations is a constantly evolving profession and the ability to adapt to change is a necessity.


Please send a resume and cover letter to Suzanne Hermann suzanne@darbycommunications.com.


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