Digital marketing superstar, avid trail runner, go-getter
What clients can we find you working with at Darby?
As an Account Coordinator, I have the opportunity to move around as-needed to support my coworkers with their client work. Currently, I’m doing quite a bit of work for Industrial Revolution, specifically with their UCO and MoraKniv brands, and will help support LifeSaver. I’m also co-leading this year’s Stand Up Initiative, which makes my heart full!
Beverage of choice?
During work? All the coffee.
Favorite part of the job?
The people I get to work with and the brands I get to represent in an industry that I’m passionate about.
Where can we find you while not in the office?
When I’m not in the office, it’s likely that I’m working with the WNC Cheese Trail as the Membership Coordinator or the York County BBQ Festival as the Social Media/Marketing Coordinator and Vendor Coordinator. It’s also possible I’ve got my head buried in a book (I have a goal of reading 50 books this year!) or I’m lost somewhere in the woods.
Favorite piece of gear?
How can I choose?! I’m a big fan of my HOKA ONE ONE trail running shoes.
Must follow on Instagram?
@morganharpernichols is always serving up the most inspirational, motivational content.
Podcast or music while on the road?
I’ve gotten really into podcasts and audiobooks lately! As far as podcasts go, I listen to 4 Things with Amy Brown, Get Real -w- Caroline Hobby, and Dream Big Podcast regularly. I’m also listening to Michelle Obama’s "Becoming," which she narrates herself!
Favorite spot in WNC?
I just moved here in December of 2019, so I haven’t gotten a chance to get out and explore much yet! When I visited over the summer, though, my fiancé and I hiked up Fryingpan Mountain and went up on the lookout tower to soak in the views, which was equal parts incredible and terrifying, because I’m no good with heights.
Burrito or taco?
What’s your next splurge purchase?
Hmmm… hopefully a dog… :)
What are you jamming to on the headphones while in the office?
I’m one of those weirdos who doesn’t usually listen to music while working! A lot of the time, I’m writing, and if I’m writing and listening to music, I end up writing whatever lyrics are coming through the speaker.
Who on the Darby team would you trust to survive in the woods?
I mean, Ashleigh thru-hiked the AT, so… Ashleigh.