Mission
To support environmental-based nonprofits and nonprofits working to promote diversity and inclusion in the outdoors through PR, digital marketing, and branding services that assist with fundraising efforts and increase awareness.
Vision
The outdoors fuel our passions physically, mentally, and professionally. From breathtaking National Parks to our favorite local watering hole, the beautiful landscapes of our nation enrich our lives in so many ways. What we do would not be possible without the endless effort of organizations that fight to protect and preserve public lands, keeping them pristine and in their natural state for us and future generations to enjoy.
We also believe wholeheartedly the outdoors should be accessible to everyone, and the efforts of nonprofits working to promote diversity, equity, and inclusion in the outdoors are very important. We are committed to supporting organizations that are moving the needle when it comes to diversifying the outdoors and making it a more inclusive environment for all.
Action
In 2021, we are offering a robust and expansive pro bono package of 100 hours each to two nonprofits. We proudly selected two Stand Up Initiative partners that are either working to protect and preserve our public lands and/or to promote diversity, equity, and inclusion in the outdoors.
CURRENT PARTNERS:
PAST PARTNERS INCLUDE:
San Juan Mountains Associations (SJMA) has benefited from the Stand Up Initiative in countless ways over the last 6 months. Due to a recent merger, changes in staff, expanding programs, and huge increases in public land recreation, SJMA was in need of experts to help guide where we need the most help and then provide it! The experts with the Stand Up Initiative did not disappoint! From new connections with key media outlets to improved website performance to increased web traffic due to excellent SEO analysis, SJMA is in a better position to deliver our mission to people near and far. Not only did we see immediate results, but they have left us with a toolbox we will use to continue to expand our reach and therefore increase our impact. The advances we have made in such a short period of time are invaluable to our organization.
Rachelle Fish
Visitor Information and Communications Specialist, San Juan Mountains Association
Darby was fantastic at quickly being able to assess the needs of our organization during a chaotic time and offer valuable and meaningful actions that helped extend the reach of our critical message. Not only did they provide expert support during the time of our grant, but they were also able to provide lasting suggestions and fostered important relationships that will benefit our organization in the months and years to come. Thank you Darby Communications for being a public lands champion!
Nicole Croft
EXECUTIVE DIRECTOR, GRAND STAIRCASE ESCALANTE PARTNERS