When it comes to fueling outdoor adventure with food that actually tastes amazing, it feels like a safe bet to trust an award-winning chef with the recipes. That’s the story behind Offgrid Provisions, an Australia-based brand now bringing its chef-crafted, fresh, shelf-stable meals to the States.
Offgrid Provisions is the brainchild of James Viles, an Australian chef, author, restauranteur, and food entrepreneur known for his deep commitment to sustainability, local produce, and a cooking philosophy centered around ethically sourced wild ingredients. Viles understands that people want food that’s not only nourishing but delicious, and that outdoor food brands shouldn’t compromise on that for convenience.
When it comes to food cred, Viles has it in droves. Raised in the Southern Highlands of New South Wales, he started cooking at a young age and has since founded numerous award-winning restaurants and food brands. (Fun fact: he’s also appeared on several cooking shows, including “Master Chef: Australia.”)
In 2020, Viles’ love of the outdoors inspired him to create Offgrid Provisions. Today, it’s considered the country’s premium brand for ready-to-eat meals, snacks, and supplements, offering a one-stop shop for anyone who needs quality sustenance for the outdoors.
Sad you can’t taste it for yourself? Don’t be. This fall, Offgrid Provisions will make its U.S. debut as the first brand to launch fresh, preservative-free, ready-to-eat meals in the outdoor industry. Hikers, hunters, overlanders, and everyone in between can dig in to favorites like Bloody Good Bolognese, Ranchers Chili, and Smokey BBQ Beans, with no prep, refrigeration, or water needed. All meals will be made right here in the U.S. with locally sourced ingredients, with several options that are gluten-free, lactose-free, and halal.
“I started Offgrid Provisions to help people reconnect with what they eat on their adventures, to fuel their adventures with purity and nutrition. I wanted to show them that there’s a better, more natural way to make meals for the outdoors—real, chef-prepared food that’s responsibly sourced and easy to make, with no water required. We’re so excited to bring that model to the U.S. market.” – James Viles
Partnership
Darby Communications is proud to serve as Offgrid Provisions’ agency of record, leading communications strategy as the brand launches in the U.S.
(We’re also very excited for future taste tests.)