A PR & digital marketing agency representing outdoor, active lifestyle, and craft food and beverage companies.

Learn About Our Approach

An Extension of Your Marketing Team

Darby Communications is a fun-loving, hard-working team of communicators who bring a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our work and consider ourselves an extension of your marketing team.

Case Studies

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Public Relations, Social Media Management, Email Marketing

Amplifying earned media success

Social Media Management

Maintaining on-brand persona while organically growing social media

Email Marketing

Reinvigorating an inactive newsletter

Amazing Clients

AFFILIATIONS

Local nonprofits make our community stronger. This

Local nonprofits make our community stronger. This #GivingTuesday, we’re highlighting a few of our team’s favorite non-profits in the area! Check out our video to learn about some great local nonprofits and let us know your favorites in the comments below. #828isgreat #avltoday #wnc #wncfam

Looking for something different to do this Black F

Looking for something different to do this Black Friday? We encourage you to #OptOutside and spend some quality time with friends and family in nature🌲! Did you know time in the great outdoors is known to lower stress levels, relax your mind, and improve your mood? Whether out for a hike or a walk around the neighborhood, we hope you stretch your legs and get outside.

If you're looking for a way to support an organiza

If you're looking for a way to support an organization that is making a difference in the outdoor community this holiday season, then check out our friends over at @BrownGirlsClimb (BGC), and the @BGCMarketplace -- a values-based shopping experience for the outdoors lover where you can find Black and Brown-owned brands, products that are inclusive and sustainable, and small businesses.⁣⁣
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We interviewed two of the BGC founders, Brittany Leavitt and Bethany Lebewitz, this month for our Coffee Talk series. Brittany, the new CEO of the organization, has big plans to continue building upon the good work the group has done since its inception in 2016. ⁣⁣
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Read the full interview to learn more about BGC, their favorite pieces in the BGC Marketplace Holiday Gift Guide, the most underrated piece of gear they depend on for their adventures, and how BGC is making a change in the outdoor community. Link in bio 🔗⁣
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Images 4 and 5 courtesy of Trevor Riley Photography.

We like to get creative with our pitching strategy

The gear gods have spoken! @outsidemagazine select

The gear gods have spoken! @outsidemagazine selected their favorite gear for adventuring in the cold in their 2023 Winter Gear Guide ❄️ Look who made the list 👀 ➡️@UltimateDirectionUsa’s Women’s Venture Jacket was featured in Best Women’s Winter Running Apparel for 2023
➡️The @Pakmule Porch was featured in Best Winter Travel Gear for 2023
➡️@UCOgear’s Candlelier Candle Lantern and @AppGearCo’s All-Paca Blanket were featured in Best Apres Ski Tailgate Gear for 2023

Who deserves $1000 of gear? @Astralfootwear is kic

Who deserves $1000 of gear? @Astralfootwear is kicking off the season of giving with an epic and thoughtful giveaway! Give back to those who put nature first 🌿! ⁣
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Nominate your friends, family, or colleagues who are nature lovers and they will be entered to win a $1000 Astral gift card! There are 2 ways to nominate someone: ⁣
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1️⃣ Post an image or video nomination to your Instagram account along with a brief description of how they put nature first. Use the tags: #GiftofGear + @astralfootwear⁣
2️⃣ Or use our link in bio to complete the nomination form online!⁣
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Astral is taking submissions through December 19th!

🗳 We have only one message to share today and t

🗳 We have only one message to share today and that is to GET OUT THERE AND VOTE! There are so many things on the line in this midterm election and it takes all of us to make a change! Did you know that some electoral races have been won by as little as 5-17 votes? That is proof that every single one of us makes a difference when we vote! Make sure you know your rights, stay in line if you’re there when polls close, and call 866-OUR-VOTE (866-687-8683) or go to 866ourvote.org if you run into any issues. We can make a difference together!

Tis' the season of giving! Check out @PubCorps' No

Tis' the season of giving! Check out @PubCorps' November volunteer events in Black Mountain to see how you can give back to your community this month! Volunteer with PubCorps and enjoy a free beverage of choice at @blkmtnbrewing after each event. #VolunteerandBeer #PubCorps

🎉 Happy four years at Darby Communications to o

🎉 Happy four years at Darby Communications to our always adventurous, musically talented, storytelling expert, and wonderful Assistant Media Relations Director, Katie Richter! Help us celebrate Katie's fourth anniversary by sharing a kind comment or fun story below! Katie, we're so proud to have you on our team and look forward to how you'll continue to evolve with our agency in the coming years! 🎉

Devil’s Foot Beverage Co. is opening its taproom

Devil’s Foot Beverage Co. is opening its taproom this weekend starting at 5p tomorrow, October 27! Join them for a nonalcoholic beverage, mocktail, cocktail, beer, or wine! They’ve got something to quench every person’s thirst! Visit @devilsfootbrew IG for hours and more information! PC: @stephanpruittphotography #devilsfoot #ashevillelocal

We're launching a new series on our blog called "A

The Outside Winter Gear Guide editors are giving y

The Outside Winter Gear Guide editors are giving you a sign that the Candelier Candle Lantern from @ucogear is what you need for aprés ski tailgating, saying “Bottom Line: <It’s> a hand-warmer, chafing dish, and intimate lighting in one.” Read more about it and other must-have tailgating gear at our link in bio.

What an amazing two days for our team members who

What an amazing two days for our team members who attended the @outdoorsforall_oldfort event last week. The team left feeling inspired, reconnected, and educated after the activities and sessions. Our founder got to take a fly fishing skills class with @fattyonthefly and @happy_platypus and snuck in a post-event trial run on the gorgeous grounds of Camp Grier! #DarbyWay #OutdoorsForAll

Stacey Gellert, Executive Director of @360adventur

Stacey Gellert, Executive Director of @360adventurecollective talks with us this month for our Coffee Talk with Darby. In her interview we learn more about: 🍁Why 360 AC’s regional trade shows are seeing an increase in exhibitors and retailers 🍁 How retail owners and buyers can navigate the confusing trade show landscape 🍁What 360 AC offers that’s different from the traditional trade show model …and much more about 360AC and Stacey’s fave spots in Asheville. Read the full interview at the link in our bio. #DarbyWay #OutdoorIndustry

What's the most important fit indicator for determ

The @knog Scout Bike Alarm and Finder just launche

The @knog Scout Bike Alarm and Finder just launched and is the world’s first dedicated bike alarm and finder officially certified for use on Apple ‘Find My’ network! After 3 years in development by Knog’s devoted team of design, engineering and software experts, the Scout provides unparalleled bike security by combining both an extremely loud 85 dB bike alarm function with a highly accurate bike finder, using Apple’s ‘Find My’ app. Once armed, any movement of a Scout fitted bike will trigger the motion-sensitive audio alarm discouraging any further movement and alerting the bike’s owner, both by the sound of the alarm and via a notification sent to the owner’s iPhone. Then in a scenario where a bike fitted with Scout is not where the owner has left it, it can be quickly located using Apple’s network via the ‘Find My’ app. Check it out at our link in bio.

Last week we were privileged to join media members

Last week we were privileged to join media members and the @oldtowncanoes team for an unforgettable experience on Maine’s famous Moosehead lake. The combination of Maine’s storied fishing traditions with the technologically advanced Sportsman’s line of kayaks was truly special. We made new friends, and amazing memories all while soaking in the beauty of a New England fall 🛶 🍂

We are constantly inspired by our clients and we’re especially moved by @_sylvansport’s partnership with @makeawish_cwnc and @duracell 💛 Sylvan Sport was able to fulfill 9-year-old Annie’s wish to spend more time outside with her family by donating their Sylvan Sport GO mobile pop-up tent, camping mattress, and sleeping bags to this local Brevard family! We are so excited for this family's future adventures together. Happy Trails, Annie 🏕 Use our link in bio to read the full story.

Exhausted by the barrage of articles loaded with t

Exhausted by the barrage of articles loaded with tips on how women can be ‘safe’ outdoors, our team decided it was time to write a blog on how others can behave in the outdoors to make women and those who identify as women feel safer. If you’re wondering how your actions affect others on the trail, road, or greenway, and what you can do to make sure everyone feels safe when enjoying the great outdoors, then check out the blog linked in our bio. We’d love to hear in the comments your experiences either making someone feel safer or when someone went out of their way to make you feel safer when adventuring outdoors! #SafetyTips #OutdoorSafety

It's the first day of fall and that means it's tim

It's the first day of fall and that means it's time to rip into a bag of Pumpkin Spice popcorn from @poppyhandcraftedpopcorn and embrace the autumn weather (okay, so it may be 85 degrees here in Asheville today, but the leaves are starting to change). ⁣
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In addition to Pumpkin Spice, Poppy has 3 other fall flavors available now including Cinnamon Bourbon Pecan (made with Asheville-based Troy and Sons Cinnamon Honey Bourbon), Southern Pecan Pie (with pecans from GA), and Caramel Apple (made with apple cider)! Check out the market bags and snack bags available on their site.