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A PR & digital marketing agency representing outdoor, endurance, hunt/fish, and mountain lifestyle companies.

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An Extension of Your Marketing Team

Darby Communications is a fun-loving, hard-working team of communicators who bring a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our work and consider ourselves an extension of your marketing team.

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Case Studies

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Designing Tailored Media Events

Designing a multilayered new product campaign

Strengthening Authority Through Thought Leadership

Amazing Clients
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AFFILIATIONS
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Braved the Boston winter a couple weeks ago to go Braved the Boston winter a couple weeks ago to go to the @vibram Energia Vitale U.S. premiere with a special Q&A hosted by @fieldmag. Amazing film and special event. Thanks to everyone involved!
We came up with this fun and original way to meet We came up with this fun and original way to meet the team. This is who handles all your PR needs! See anyone you recognize?
February highlights! February highlights!
We’re excited for @yarrow_kate and @timnooney to h We’re excited for @yarrow_kate and @timnooney to head out to Colorado next week for winter OMA. They’ll be representing Darby clients @jetboil and @lemsshoes!
Last week @jetboil launched the next generation of Last week @jetboil launched the next generation of fast boil systems to deliver the same fast, compact, and efficient Jetboil performance to groups with the Flash 1.8L and the Flash Java 1.8L 

Our team has been working hard to support the launch and can’t wait to see the new systems in the wild!
This week is @suzhermann 10-year Darby-versary! Fo This week is @suzhermann 10-year Darby-versary! For most of us, there's never been a Darby Communications without Suz. She's always been our PR north star. 

A special tradition the 10-year Darby-versary @oldtownwatercraft canoe! If you see Suz out on the water in her new green Discovery 158, wish her a happy 10th anniversary. She worked hard for that canoe!

Cheers, Suz we couldn't do this whole PR agency thing without you!
Happy 3 Year Darby-versary to Abby! When she's not Happy 3 Year Darby-versary to Abby! When she's not working diligently to strategize and implement impactful PR and digital campaigns for her clients, she's consuming all the latest books and pop culture trivia or cheering courtside for her fave team, the Celtics. Please give her a high five and congratulate her in the comments!
🥳Happy 2-year Darby-versary to Gordon Brown! When 🥳Happy 2-year Darby-versary to Gordon Brown! When not connecting with media and ensuring his clients receive the best PR service in the industry, he's an assistant coach for his college's football team and a seasoned hunter! 

Gordon, we're excited to celebrate your 2nd anniversary and look forward to watching you continue to lead the hunt/fish PR team at Darby Comm with your knowledge and expertise.
The holidays came early this year as we held our a The holidays came early this year as we held our annual Darby EOY retreat and celebration this week! With our NE contingency in AVL, we had a great time planning for the future of Darby, celebrating anniversaries, telling stories, bowling, and having a little friendly backyard game of PIG.
October was a month of travels from Maine to NYC t October was a month of travels from Maine to NYC to CO for our team! You could find a few of us:
🛶 Paddling the Allegash River at a custom Jetboil media event
🏙️ Slinging samples and talking new products at the Rendezvous media event in NYC
🥇 Winning PR Agency of the Year and mingling with some of our favorite media at the Outdoor Media Summit
A true leader in the office and on the trail, toda A true leader in the office and on the trail, today we celebrate Assistant Media Relations Director Katie Richter, who has been with Darby Comm for 7 years!! 

💥Katie is a creative force in work and life and we are so glad she’s on our team! Share your favorite Katie memories in the comments below!
Ryan Chelius grew up hunting and fishing with his Ryan Chelius grew up hunting and fishing with his father in New York, which instilled a passion in him for conservation and public lands. Today, he is an avid waterfowl hunter, fly fisherman, and outdoorsman, as well as the senior editor at Field & Stream. 

We recently interviewed Ryan to learn more about his life as an editor at a leading hunt and fish publication and where he stands in his pursuit of the North American Waterfowl Grand Slam at the age of 27. Find the full interview on our blog in our bio.
September was a month full of incredible coverage! September was a month full of incredible coverage! We highlight a few that made us want to 🕺
We've been eager to share this news, and the day h We've been eager to share this news, and the day has finally arrived! RE:PUBLIC, a new nonprofit, nonpartisan news organization dedicated to covering America’s 660 million acres of public land, officially launches this fall. Founded by former Outside Magazine editor-in-chief Christopher Keyes, RE:PUBLIC will educate, inform, and entertain readers by spotlighting important trends and threats to public lands access and ownership

RE:PUBLIC emerges as a robust journalistic resource during a time of unprecedented threats to public lands, including budget and personnel cuts, the gutting of environmental regulations, and proposals for land transfers and selloffs. 

Check out the RE:PUBLIC site at our link in bio to sign up for the newsletter and read a letter from Keyes highlighting why this is needed now more than ever before.
We're excited to welcome Lems to the Darby Comm fa We're excited to welcome Lems to the Darby Comm family! As longtime fans of the brand, our team is thrilled to be working with such an iconic footwear brand in the outdoor industry. As the brand's agency of record, we'll be spearheading strategic media relations, affiliate marketing, and media events. Drop a comment and tell us your favorite Lems style!
The moment we've been working towards for months i The moment we've been working towards for months is HERE! Today marks TRAVOCA USA's official Kickstarter launch of its flagship product: the Rigel DZ eCooler.
 
The Rigel DZ eCooler is perfect for the adventure community who's seeking elegantly rugged gear that's built for the trail but designed for the table. Available in four sizes (25L, 35L, 45L, 60L), this eCooler features dual-zone cooling for customizable temperature control (meaning you can have your Ben and Jerry's and your salad in the same cooler).
 
Go check out their Kickstarter campaign at our link in bio, which runs through August 30 with product delivery expected in September!
Last week was incredible! Here are some stats from Last week was incredible! Here are some stats from our team’s nationwide travel for ICAST, Summer OMA, and NYC Holiday Gift Guide shows:

✅ 3 Media Shows
✅ 3 Awards
✅ 7 Brands
✅ 11 Darby Comm team members
✅ 208 Media Appointments ‼️ 

Thanks to all media personnel we connected with — meeting you in person is one of the best parts of our jobs!
Team Darby is headed all over the country next wee Team Darby is headed all over the country next week to meet with media on behalf of our clients! You can find us at the: 

⛰️ @outdoormarketalliance Media Event where we'll be representing brands KUIU, Farm to Feet, TRAVOCA USA, and HydraPak, LLC,

🎣 the @keepamericafishing @icastshow with Shimano North America Holding, Inc. and Johnson Outdoors, or at

🗽 the annual NYC Holiday Gift Guide Media Event with brands Mountain House and Farm to Feet.

If you're at one of these shows, be sure to stop by and say hello! We look forward to seeing old friends and making new connections.

In this pic: just a few of the friendly Darby faces you'll see on the road next week.
In Matthew Kadey's latest Outside RUN article, he In Matthew Kadey's latest Outside RUN article, he does a great job of distilling the data around high carb fueling. He characterizes the nuances, and outlines fueling guidelines for athletes at every level.

Kadey highlights the Skratch Labs Super High Carb Drink Mix stating "With Skrach Labs Super High-Carb, you can easily adjust the amount of mix you use to hit the carb numbers you want. That’s ideal if you are working up to handling a greater carb load." 

Read about why this is important and learn how high carb fueling can enhance your training at the link in our bio.
No praying necessary! By executing a strategic pro No praying necessary! By executing a strategic product launch campaign with custom media events, we help our clients build better brand-media relationships and ensure a pipeline of in-depth product coverage during launch week. You can learn more in our recent case study that highlights our successful PR campaign for Jetboil's product launch of the Flash 1.0L Fast Boil System at the link in our bio.
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