A PR & digital marketing agency representing outdoor, endurance, hunt/fish, and mountain lifestyle companies.

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An Extension of Your Marketing Team

Darby Communications is a fun-loving, hard-working team of communicators who bring a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our work and consider ourselves an extension of your marketing team.

TWO WOMEN ROCK CLIMBING WITH CRASH PAD BELOW ONE OF THEM AND THE OTHER WOMAN SPOTTING THE ONE.

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Designing a multilayered new product campaign

Garnering Attention With an Organic Social & PR Amplification Campaign

Increasing DTC revenue through email marketing

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In honor of today's National Public Lands and Hunt

In honor of today's National Public Lands and Hunting and Fishing Days, we took some time to reflect on what these public spaces mean to us.

Here at Darby, we find many ways to recreate and enjoy these wild spaces and see them as a gift for all to enjoy. What does enjoying public lands look like and mean to you?

September was a busy month of press coverage for o

September was a busy month of press coverage for our roster of clients! Here are a few of our top picks 👆

Darby Comm recently swapped its laptops for llamas

Darby Comm recently swapped its laptops for llamas and hit the hay for a day. It was a treat getting nose “boops”, kisses for snacks, and hearing them hum to one another while we hiked around the orchards.

10/10 recommend! 🦙

Shout out to our client, KUIU, for outstanding des

Shout out to our client, KUIU, for outstanding design of the Proximity Jacket which secured them a place in Field & Stream's "Best Hunting Jackets" highlight this fall! Favorite features highlighted by the Field & Stream team:

🔈Warm and quiet, the perfect combination

🌪️ High level of wind resistance

& many others you can read at the link in our bio. What factors are important to you when purchasing a jacket?

🥏 You'll hit the basket every time with Farm To

🥏 You'll hit the basket every time with Farm To Feet's newest sock, the Rock Hill, which launched this week! 🥏

Made in partnership with disc golf pioneer Innova Disc Golf, this breathable merino wool sock is a real game-changer— perfect for hitting birdies, driving in style, and keeping up with every move on the course. Features include merino cooling capabilities, optimal cushioning for comfort, reinforced arch support, and a seamless toe for a steady fit.

Anyone else ready to hit the fairway?

#discgolf #discgolfgear #socks

🌍✨ Where can you have a dose of adventure, tr

🌍✨ Where can you have a dose of adventure, travel, and shivasana? 🌍✨

In multiple destinations across the globe with The Travel Yogi!

We’re the official PR and Pinterest management agency for the amazing woman-owned company, The Travel Yogi, which curates unique yoga and wellness retreats across 17 stunning destinations. If you want some added inspiration, visit their Pinterest page at our link in bio to see some of their (dreamy) destinations and expert travel tips.

📸 @hvammsvik

Recently we hosted a multi-day media backpacking t

Recently we hosted a multi-day media backpacking trip for a product launch for our client, Jetboil. The trip was a huge success with perfect weather all week and everyone got to experience the technical trails of backpacking on the East Coast (the first time for all media in attendance)! A few highlights:

🥾A well-oriented guide from Blue Ridge Hiking Company who ensured no matter how overgrown the trail became, we could always find our way

🔥Catered camp meals from local company Food for Adventures

☕️Using Jetboil’s top-tier camp cooking systems to fix up hot and fresh morning coffee and breakfast

🍒 Trying Cheerwine, NC’s iconic soda, for the first time

🏕️ Sleeping in the SylvanSport camping trailers the night before the backpacking trip

🛖 Enjoying some serious R&R post-trip in Asheville River Cabins.

All in all the trip was a great experience for everyone in attendance and we look forward to reading stories that may come from it in Spring 2025!

This is an announcement we're excited about, but f

You know we love a 🔥hot take🔥 and this one c

You know we love a 🔥hot take🔥 and this one comes from our senior account executive Mindy who recently adopted an 8-year-old child. We won't spill too much here but she feels raising a child is THE ultimate outdoor sport (where the endurance required to keep up with the kiddo is almost equivalent to that of a 100-mile footrace).

Read her thoughts on the matter at our link in the bio and tell us if you feel similarly 👇🏼.

Wendy Biles is an accomplished kayak angler, Old T

Wendy Biles is an accomplished kayak angler, Old Town ambassador, and a member of the Women’s Fishing Federation. Her enthusiasm, love for the sport, and community-oriented approach to educating newcomers make her the ultimate kayak fishing champion. In this month's Coffee Talk, Wendy talked with us about how she got into kayak fishing and how others can too.

Learn more about her and how being a part of the Women's Fishing Federation has empowered her in a male-dominated sport at our link in bio! 🎣

Race day is here and there are over 7277 runners a

Race day is here and there are over 7277 runners at the starting line! Our team is in the ground with media and running the race. Be sure to give them a high five if you see one of these fine folks working hard out there!

@aroundthecrown10k
@mileswithmindy
@timnooney

When you’re searching for ‘best sunglasses for

When you’re searching for ‘best sunglasses for hiking’ on the web and see “These Indestructible Sunglasses Are the Best for Outdoor Activities” from a highly-regarded pub like Matador Network, you know it’s a product review you can trust and that the products have been thoroughly tested.

We want to extend a big thank you to Tim over at Matador for putting Ombraz armless sunglasses to the test through a paddling trip on the Salmon (and not running over them with your car as the official test!) and then sharing about it in the piece linked in our bio for the world to see.

In just four days, the streets of uptown Charlotte

In just four days, the streets of uptown Charlotte and I-277 will be car free as thousands of runners, strollers, handstrollers, and athletes with disabilities conquer NC's largest 10K road race @aroundthecrown10k and the legendary Queen's Climb!

We're so proud to support this annual event and witness its pillars of inclusivity, diversity, sustainability, and moving Charlotte forward come to life. If you're participating, volunteering, cheering, sponsoring, or conducting interviews, let us know so we can look for you while we're there!

(And if you're still on the fence of how to spend your Labor Day weekend, you should definitely put Charlotte and this event on your itinerary!)

P.S. Peep the 2024 medal - isn't she a beaut?!

#AroundtheCrown10K #CharlotteNC #runningcommunity #charlotterunners #ATC10K

It's always a highlight when our media partners ha

It's always a highlight when our media partners have a positive experience testing a client's products, especially if they're on the river or in the backcountry for an extended period. Ned Morgan at @mountainlifemedia recently had the chance to test Jetboil's Genesis Basecamp System and had a lot to share about his experience with it. The full article is available at our link in bio.

📸 Thanks to the talented @greggboydston for the photo!

🗞️ Extra! Extra! Read all about it! 🗞️

While we’re big on play, we’re also big on rel

While we’re big on play, we’re also big on relaxing. Today’s National Relaxation Day and we’re sharing how Team Darby likes to relax when not working hard for our clients! ➡️➡️➡️

How do you unwind? 💆🏼‍♂️🏃🏽‍♀️🍲 🛌

💥 We're kicking off the week right with a top-t

💥 We're kicking off the week right with a top-tier press hit for FeatherSnap - one our team has worked diligently for months to secure with pitching, sending samples, coordinating interviews, and timely follow-ups.💥

Jared Ranahan, a contributor for Forbes, had the chance to test and review FeatherSnap's Scout Smart Bird Feeder. He shared how this particular product is different from others on the market with its specialized AI identification model, a tool where it takes the bird's colors and markings and tells you the species of bird. This tool was developed by FeatherSnap’s ornithologist and allows owners to check in on their feathered friends globally. (A bit of home away from home, if you will!)

Check out Ranahan's story at our link in bio and tell us what bird you'd want to see in your yard 👇🏾

🥨 Do you love snacks? 😋 Do you appreciate no

🥨 Do you love snacks?
😋 Do you appreciate not being "hangry"?
🫚 Do you think variety is the spice of life?

If you answered YES to any of these then we think you'll love Fuel Goods!

They're here to make fueling for your runs, rides, lifts, playground-chasing, pickleball'ing, and everything else in your day FUN, simple, and affordable.

Join us at their kickoff party on Thursday, August 15 at 6:00 pm at The Mill (in Woodfin!) for a group run, food, giveaways, and discounts on sports nutrition + athletic apparel from @pressio.

Will we see you there? 👇🏽👇🏽👇🏽

We’re big fans of dogs around here so we thought

We’re big fans of dogs around here so we thought we’d share some of the Darby Dogs in celebration of “Dog Days of Summer”! Tongues out 👅, sun’s out ☀️!

P.S. 🐈 Cat lovers - we’ve got you later this year for National Cat Day (Prrrrr = Brrrrr)

🍺 Anyone else celebrating International Beer Da

🍺 Anyone else celebrating International Beer Day? 🍺

We're raising our glasses 🍻 to Nine Mile who has something brewing (literally) that we'll share with you soon! To get your fix, have them pour you one of their signature drafts including Boose's Brown Ale, Isabella Golden Ale, Shale Pile Stout, Montford IPA, and Jose Llamas Mexican Lager. Cheers!

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