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A PR & digital marketing agency representing outdoor, active lifestyle, and craft food and beverage companies.

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An Extension of Your Marketing Team

Darby Communications is a fun-loving, hard-working team of communicators who bring a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our work and consider ourselves an extension of your marketing team.

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Public Relations, Social Media Management, Email Marketing

Amplifying earned media success

Social Media Management

Maintaining on-brand persona while organically growing social media

Email Marketing

Reinvigorating an inactive newsletter

Amazing Clients
ATC10K color logo
Astral
Devil's Foot Beverage Company logo in red with red flame in a circle
green blue and yellow green river preserve logo
Industrial Revolution
Lifesaver
Maine Fly Company black and white logo
Nantahala-Pisgah Forest Partnership
Ocean Kayak
Old Town
Outdoor Rec co-op logo
Pakmule logo with black sketch of mule's head
Sierra Designs
Ultimate_Direction_blue_logo
AFFILIATIONS
Recreate Responsibly logo
This month we were so happy to sit down with the a This month we were so happy to sit down with the amazing Emma Allen, founder of @everyday_oil for Coffee Talk with Darby. She touches on how it really does "take a lot of time to create something magical that works" and how she has been lucky enough to keep a full-time staff of amazing folks with zero turnover as her company has grown over the years.  Learn more about Everyday Oil, Emma's favorite Asheville brunch spot, and other interesting facts in this month's interview on our blog (link in bio).  Swipe to see Emma with her brother, Jackson Allen, working the Everyday Oil booth at an event, and her amazing team (including 🐕s)!!  #DarbyWay #EverydayOil
Spice up those leftovers with one of the Trinity H Spice up those leftovers with one of the Trinity Hot Sauces from @ninemilemontford 🌶.  @foodnetwork recently included Nine Mile's hot sauces in their round-up for Best Gifts for Mother's Day - but honestly, these sauces are the best gift for any day!  Lately, we've been loving the Sun is Shining, pictured here, with its mango, ginger, and curry deliciousness! #DarbyWay #NineMileAsheville
Happy 50th Birthday to @wildwaterltd 🥳 To celeb Happy 50th Birthday to @wildwaterltd 🥳 To celebrate 50 years of getting after it in the great outdoors, we hosted a small media event at their phenomenal Chattooga location. Guests got to raft the Chattooga Wild and Scenic River and zipline on the historic Wildwater grounds. Just take a look at these faces of joy and excitement! #DarbyWay #Wildwater
🔥It's heating up and so are our clients' produc 🔥It's heating up and so are our clients' product lines! Check out some of the best new items on the market for camping, running, rafting, fishing, and eating (cause food fuels the first four activities, y'all 😉). Roundup at link in our bio.  #DarbyWay #NewProductsForYou
We're excited to announce our partnership with @ar We're excited to announce our partnership with @aroundthecrown10k  presented by @truist 🏃‍♀️🏃👩‍🦯🚶  On September 4th, Around the Crown 10K shuts down a portion of I-277, a major interstate in #CharlotteNC for what is on track to be the largest 10K in North Carolina. Not your typical #runningrace - Around the Crown 10K has Pay What You Can entries, composting at the race, and free training programs for first-timers! Learn more about them and sign up to run the race with us at the link in bio.  #DarbyWay #ATC10K
Happy one year anniversary to @lizzyeatsworld! You Happy one year anniversary to @lizzyeatsworld! Your social media prowess, love for analytics, hip style, and zest for life have us all dancing in your honor today! 💃  #DarbyWay #EmploymentAnniversary
⚠️When your brand gets a negative comment on y ⚠️When your brand gets a negative comment on your social media, do you want to delete it?⚠️  Before you do, read this week's blog from our social media team sharing best practices for responding to a variety of different negative comments on social from the Complainer to the Troll.  #DarbyWay #SocialMediaTrends
Like @astraldesigns, many of our clients respect t Like @astraldesigns, many of our clients respect the Earth through their production practices. Check out the amazing video showcasing the launch of their new sandal in our stories (and snag your pair today at link in our bio!).🌎  #DarbyWay #AstralFootwear
🍾We couldn't have a more kind, connected, and e 🍾We couldn't have a more kind, connected, and enthusiastic person leading the Darby ship right now! Happy TWELFTH Darby anniversary, Angie (@skirtgirl74) , and here's to many more adventures on and off the trail!😍  #DarbyWay #WorkAnniversary
🏕It's amazing when we can merge our passion for 🏕It's amazing when we can merge our passion for the outdoors with service!⭐️  The Darby Comm team spent a few hours serving as trail angels for AT thru-hikers today!  #DarbyWay #AppalachianTrail
Oops, we missed National Pet Day, but here at Darb Oops, we missed National Pet Day, but here at Darby every day is National Pet Day for us! We are one fur baby loving crew and learned almost every Darby Commer has one fur child (or more)! Meet the Darby fur family in each photo- full of 🐈 and 🐕‍🦺 .  (Not pictured is Ziggy, who's on vacay 🐕‍🦺 and a few we’ll share in our Stories)
#DarbyWay #NationalPetDay2022
🔥Some like it hot! And for them, @devilsfootbre 🔥Some like it hot! And for them, @devilsfootbrew  has collaborated with @ghostdoghotsauce for a Ghost Ginger Beer. 🌶This small-batch brew collab infuses Fuego Ginger Beer with organic Scotch bonnet peppers - now that's some spicy goodness!  Find it at your local retailer or on their site (link in bio)! #DarbyWay #DevilsFootBrewing
"Walk on your wild side" day is coming up and @the "Walk on your wild side" day is coming up and @thefreeoutside - athlete for @appgearco - isn't afraid to get a little wild on the trail. Check out his wild side in this fun video- full video linked in bio! 🦄  #DarbyWay #AppGearCo
Will we see you at the @outdoorgearbuilderswnc Get Will we see you at the @outdoorgearbuilderswnc Get in Gear Fest on April 23rd? 📆  We're excited to gather with other like-minded outdoor enthusiasts for a free outdoor festival on the grounds of Camp Rockmont! There will be outdoor gear demos and sales, education, camaraderie, and local food and drinks! Check out the details on OGB's website linked in our bio and we'll see ya there.  #DarbyWay #GetInGearFest
If you could take an adventure in your city or tow If you could take an adventure in your city or town, where would you go and what would it entail? Would it include an Outdoor Happy Hour?  Founder and CEO of @urbanoutdoors -@kaygoesoutside helps people find adventures in urban centers to encourage more time outdoors. Learn more about Kay, the app she's launching for adventure-seekers, and her love for tropical plants 🌾 at Darby Comm's Coffee Talk- link in our bio. 
#DarbyWay #UrbanOutdoors
🗡 We're proud to announce that local blacksmith 🗡 We're proud to announce that local blacksmith Matthew Shirey, of @shiraforge won on @history Channel's recent "Forged in Fire" television series 🗡  After demonstrating proficiency in designing a katar style dagger that won him 🥇, Shirey gets bragging rights, a nice cash prize, and hopefully a little vacation! Learn more about this amazing win and the talent behind it at link in our bio!
📸 @terriclarkphotography  #DarbyWay #ShiraForge
🎣Kayak anglers are preparing for the season to 🎣Kayak anglers are preparing for the season to open up across the eastern seaboard. 🎣  We're so proud of our client @oldtowncanoes for making the 2022 @onthewatermagazine Fishing Kayak Buyer's Guide including both Old Town's Sportsman AutoPilot and Sportsman BigWater PDL 132. Here's to a big splash💦 this spring!  Check out the roundup at link in our bio.  #DarbyWay #OldTownCanoe
🐠Check out Darby Comm's newest catch- Kade Gewa 🐠Check out Darby Comm's newest catch- Kade Gewanter! Kade recently joined the Darby team as an intern on the journey to his MBA at @castletonedu and is making a PR splash for several of our outdoors-focused clients. Learn Kade's style tips, hear his story of the big one that got away, and if he thinks 🍍 is acceptable on pizza. Read the full interview at the link in bio!  #DarbyWay #CollegeInternship
🍾It's been a big week for celebrating Darby Com 🍾It's been a big week for celebrating Darby Commers and today is no different!🍾  We're serving up another round of congratulations to Ashleigh and Cory for their four years of service and to Lysianne for her one year of service to Darby. Thank you all for your expertise, dedication, and energy to your work and to our clients, and here's to many more! 
#DarbyWay #WorkAnniversary
The excitement over the newest Darby Commer joinin The excitement over the newest Darby Commer joining our team is WAY larger than the size of the Titanic itself 🛳!  We're happy to welcome our new Account Coordinator, Stacy Kline, to the Darby team! With a love for running 🏃‍♀️, rock climbing 🧗‍♀️, and tacos, we are stoked to have her on board. Learn more about @staccceeeee at our link in bio, including her passion for the Titanic 😉, and give her some words of support for her at first 50k in May at @runyamacraw  in our comments. #DarbyWay #TeamWork

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8 Magnolia Ave # G1
Asheville, NC 28801
(828) 254-0914
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