A PR & digital marketing agency representing outdoor, active lifestyle, and craft food and beverage companies.

Learn About Our Approach

An Extension of Your Marketing Team

Darby Communications is a fun-loving, hard-working team of communicators who bring a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our work and consider ourselves an extension of your marketing team.

Case Studies

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Public Relations, Social Media Management, Email Marketing

Amplifying earned media success

Social Media Management

Maintaining on-brand persona while organically growing social media

Email Marketing

Reinvigorating an inactive newsletter

Amazing Clients

AFFILIATIONS

If you've been to @wncoutdoorcollective then you

If you've been to @wncoutdoorcollective
then you know it is unlike anything else in WNC. The Collective not only supports many of WNC's outdoor brands by giving them consignment space in the shop but it also provides a community space that is ideal for meet-ups, coworking, and gathering of like-minded outdoor enthusiasts in the area! Recently the @outsidebusinessjournal highlighted how this "Independent Gear Shop Is Trying to Crowdfund a Second Location" in an interview with founder, Lincoln Walters. Read the full interview and learn how you can participate at the link in our bio! #DarbyWay #WNCOutdoorCollective

Kicking off the Darby team Fall biking series with

Kicking off the Darby team Fall biking series with a ride around town! #teamwork #teamride

Nothing gets us more excited than PR success for o

Nothing gets us more excited than PR success for our clients. 🎉 A few of our favorite PR wins from last month include.... 🔹 @knog was featured in "KNOG looks out for your bike with Scout, their new light weight bike alarm & tracking device!" by @bikerumor 🔹 @ignikoutdoors was featured in "The Best Hand Warmers of 2022" by @outdoor_life 🔹 @sierradesigns was featured in "Cork Helmet, ‘Weekender’ Knife, Magnetic Bike Lights & More Emerging Gear" by @thegearjunkie 🔹 @_sylvansport was featured in "Sylvansport Adds Loft Rooftop Tent to Line-Up" by @rvmagazine #darbyway

Fun Fact 💡 41% of our team grew up in and aroun

Fun Fact 💡 41% of our team grew up in and around New England. It’s one of the many reasons we love working with Maine-based brands. When it comes to working and playing in the Pine Tree State, @maineoutdoorbrands is leading the way, creating an alliance of outdoor brands united to grow Maine’s outdoor recreation economy. 🛶 In this month's Coffee Talk we catch up with Executive Director, @Jennykordick to discuss all things Maine, outdoor recreation, camping with toddlers, the outdoor trends she's down with, and upcoming MOB partnerships ☕ Read the interview in our link in bio.

With supply chain disruptions and publication layo

With supply chain disruptions and publication layoffs, product review bandwidth can be limited. That's why here at Darby, we've implemented out-of-the-box pitching strategies to garner client coverage in a variety of ways. These new approaches have resulted in some pretty incredible opportunities for our brands. This week's blog goes into detail about how we've pivoted as needed to pitch: *Owned video content
*Owned blog content
*Our clients' athletes and experts Providing content to editors while generating story-focused client coverage without the need for product seeding. Read the full story at our link in bio. #DarbyWay

Many people ask, what happens to all that fresh sq

Many people ask, what happens to all that fresh squeezed fruit that is used to make the refreshing Devil's Foot drinks. 🍋 The answer is pretty remarkable. Before squeezing the juice from the fruit, they zest it and then sell that lemon and lime zest to breweries, a tea company, and a jam company in the Asheville area to use in their products. Talk about recycling! ♻️ Check out the Devil's Foot Future's So Bright in this sparkling lemonade taste test in Imbibe Magazine at the link in our bio.
#DarbyWay #DevilsFootBrew

Did you know our client, Poppy Hand-Crafted Popcor

Did you know our client, Poppy Hand-Crafted Popcorn sources all of their corn from a farm in Pennsylvania? 🌽 Since 1925, the Reist family has been farming and growing high-quality, non-GMO corn. That's four generations of producing corn that is then turned into delicious popcorn! #DarbyWay #PopcornHappiness @poppyhandcraftedpopcorn

The reviews are in and BRANWYN's new Busty Bralett

The reviews are in and BRANWYN's new Busty Bralette has delivered on its promise of being the first merino wool bra to offer more support and more coverage for women with a larger cup size or a larger cup-to-band ratio—from C to F cups without pesky underwires! We've enjoyed supporting the launch of this new bralette and can't wait for the PR reviews to come rolling in. In the meantime, check out what some of their customers are saying at our link in bio. #DarbyWay #BRANWYN

🥇🥇 Men's Health editors personally tested "m

🥇🥇 Men's Health editors personally tested "more than 200 products for every type of outdoor adventure, including hiking, camping, backpacking, kayaking, biking, and more. We sorted out the good, the bad, and the ordinary. The result is our hand-picked list of the very best outdoor gear of 2022—thoroughly tested, researched, and reviewed." We're proud to see they selected Ombraz's new Teton Armless Sunglasses as the Best Sunglasses! 👏 👏 👏 #DarbyWay #Ombraz

Summer means enjoying staying outdoors longer. Her

Summer means enjoying staying outdoors longer. Here at Darby, we love using Ignik's Firecan, a propane-powered firepit, to fuel our burning 🔥 desire for a campfire anywhere we go! It's easy to pack and easy to use and we love that it's safe to use in areas that are under a fire ban. #DarbyWay #Trailgating

Ch...ch...ch...changes! We're excited to announce

Ch...ch...ch...changes! We're excited to announce four promotions here at Darby HQ that will not only strengthen our agency but will also provide our current and future clients with outstanding service and direction, and keep them on the forefront of PR and digital marketing trends. Congratulations to Katie Richter, Hannah Kaminer, Ashleigh Sherman, and Elizabeth Markman, we look forward to seeing you grow and flourish in your new roles. Learn more about what they'll be doing in the release at the link in bio! #DarbyWay #PRAgencyLife

As a team that takes the mantra “work hard, play

As a team that takes the mantra “work hard, play hard” seriously, the great outdoors will always be our favorite playground. That’s why in addition to working with some of the biggest names in the outdoor and mountain lifestyle industries, we jump at the chance to work with nonprofits that protect our favorite spaces for future generations. Read how we helped the French Broad Partnership spread the word about their groundbreaking Economic Impact Study to the community in Western NC at the link in our bio. #DarbyWay #FrenchBroadRiver

Extra, Extra 📰 Read all about it! Check out a f

Extra, Extra 📰 Read all about it! Check out a few of our favorite client feautures from June 👇 🔹 @Ombraz was featured in "Ombraz Adds New Styles To Armless Sunglasses Collection" by @PaddlingMagazine 🔹 @Tarpestry was featured in "Father’s Day Gift Guide: The Best Backyard Gear For Entertaining" by @Forbes 🔹 @AppGearCo was featured in "Field Tested: The All-Paca Fleece Hoodie by @ClimbingMagazine 🔹 @Astral was featured in "The Coolest Pieces of Gear We Tested This Week" by @MensJournal 🔹 @OldTownCanoes "Behind The Scenes: How Old Town Fishing Kayaks Are Made" by @KayakAnglerMag 🔹 @IgnikOutdoors "Our Gear Editors Are Still Obsessing Over These Products from the 2022 Summer Gear Guide" by @Outside 🔹 @UCOgear was featured "Next Season’s Hottest Outdoor Gear" by @OutsideBusinessJournal 🔹 @PoppyHandcraftedPopcorn was featured in "10 unique Father's Day Gifts for New Dads" by @FoxNews

As a digital marketing agency, we’re always rese

As a digital marketing agency, we’re always researching the best trends to help our clients stay relevant and gain greater visibility on Instagram — which currently includes the explosion (and importance) of Instagram Reels. Before you scroll away, take a second look - making Reels isn't as time-consuming and difficult as you may think! On our blog, we've broken down 3 easy hacks for easily creating fun, successful Instagram Reels. Link in our bio. #DarbyWay #InstagramTipsAndTricks

"Just like patients need a doctor, consumers need

"Just like patients need a doctor, consumers need a financial advisor and advocate. If professional help is reserved for only a small subset of consumers, the rest are left to figure it out on their own." This month on Coffee Talk with Darby Comm, we talk with Maui Vang, co-founder and financial planner for Tilly, Inc. Unlike other investment advisor firms, Tilly, Inc's mission is to make financial planning easy and affordable for everyone. Read more about Maui's story and what she's doing to make a splash in the world of financial planning at our link in bio!

Our agency has seen incredible growth in the past

Our agency has seen incredible growth in the past few years including a phenomenal local and national client list, a robust staff (our largest team ever), and new initiatives that expand our PR and digital marketing skills. Building upon this success, we are proud to announce a shift in leadership at our agency with the appointment of Angie Robinson as the new president of Darby Communications. With her PR experience, industry knowledge, and the respect of our staff and clients, Angie is the ideal individual to take the helm. This shift allows our founder, Coral Darby, to focus her attention on networking on behalf of the agency and focusing on new business development. Read more about it at our link in bio. #DarbyWay #WomenLedBusiness

Darby Commers @hannahkaminer and @darbyc43 had an

Darby Commers @hannahkaminer and @darbyc43 had an amazing time celebrating good food and amazing people at the @chowchow_avl opening party with our client @poppyhandcraftedpopcorn! We also want to give a shout out to @devilsfootbrew for being a sponsor of the Chow Chow festival! #DarbyWay

We are a female-owned and led organization and are

We are a female-owned and led organization and are angry over today’s Supreme Court ruling. Our company stands in solidarity with women everywhere who know that today’s decision reverses a half a century of progress for women’s rights and healthcare. Let’s work together to move mountains and to right this wrong. Join us by donating right now to Planned Parenthood and independent clinics across the country. If you can't donate but still want to get involved, please visit the link in our Story to learn how to join others in the fight for women's rights. #BansOffOurBodies

Darby Commer, @skirtgirl74 tested out the @_sylvan

Darby Commer, @skirtgirl74 tested out the @_sylvansport GO for a 4-day weekend excursion to Northwestern Virginia to mountain bike and paddleboard. Her thoughts upon returning “This thing is amazing! So easy to set up and take down and I love not having to duck to get in and out of a tent! Transitioning from day to night in the GO was so simple and SylvanSport’s Dine-O-Max kitchen setup made cooking meals a breeze! We’re eagerly awaiting our next GO-venture!” #DarbyWay #SylvanSport

Training for an ultra-marathon can be both emotion

Training for an ultra-marathon can be both emotionally and physically exhausting. But, as Darby Commer @staccceeeee explains: “There is something to be said for completing a goal and doing hard things. It fuels your soul, puts you in touch with yourself, grounds you, and makes you present.” Read about Stacy's full experience in the link in our bio and give her a shout-out for completing her first 50k in the comments! #DarbyWay #UltraMarathon 🏃‍♀️