A PR & digital marketing agency representing outdoor, endurance, hunt/fish, and mountain lifestyle companies.

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An Extension of Your Marketing Team

Darby Communications is a fun-loving, hard-working team of communicators who bring a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our work and consider ourselves an extension of your marketing team.

TWO WOMEN ROCK CLIMBING WITH CRASH PAD BELOW ONE OF THEM AND THE OTHER WOMAN SPOTTING THE ONE.

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Designing a multilayered new product campaign

Garnering Attention With an Organic Social & PR Amplification Campaign

Increasing DTC revenue through email marketing

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A Gold Star kid’s dream hunt turned into a life-

A Gold Star kid’s dream hunt turned into a life-changing adventure 🏹🐐.

From perseverance and family tradition to the thrill of the chase, this KUIU Antelope Hunt is a story of inspiration and the healing power of the outdoors. Thank you to Alice Jones Webb of Outdoor Life for writing such a captivating story.

Read it for yourself - linked in our bio.

Two of our team members attended the running indus

🤔 Where are you doing on December 11th? 🎉S

🤔 Where are you doing on December 11th?

🎉Save the date for a night of intrigue and entertainment while doing good for the businesses affected by Hurricane Helene!

This year, the Venture 15 Awards are being reimagined with the Venture Asheville Community Rebuild Telethon! No matter where you live, you can be a part of this night of rebuilding history! If you're in the Asheville area, you can attend the live event at the Orange Peel, but if you aren't, you can also join the event LIVE on Facebook!

Comedian Cayla Clark of @blinddateliveavl and Jeffrey Kaplan ED of @ventureavl will be your hosts for the event emceeing a night of live music, comedy, tarot readings, and inspiring stories -- all to raise $1M for Optimist Ventures, supporting entrepreneurs impacted by Hurricane Helene.

📍 Orange Peel, 101 Biltmore Ave, Asheville, NC
🎥 Live on Facebook

More info and you can register at the link in our bio!

You know the Darby team is always up for a good hi

You know the Darby team is always up for a good hike!

We hope you're soaking up some dirt time on today's National Hiking Day 🌳

Say hello to the ultimate in sustainability, funct

Say hello to the ultimate in sustainability, functionality, and athleisure style! 🌿✨

BRANWYN just dropped its limited edition SWAG (Sustainable Wool Athleisure Gear) Collection, crafted for unstoppable women who crave comfort, performance, and versatility.

This exclusive release includes six Merino Wool essentials that seamlessly flow from mountain trails ⛰️ to morning yoga 🧘‍♂️ and even that coffee date you’ve been looking forward to ☕️. Made with non-toxic, eco-friendly materials, this small-batch collection has you covered for every adventure life throws at you. Once they sell out, they're gone!

The Gold Star family is one that has experienced t

The Gold Star family is one that has experienced the loss of an immediate family member who died as a result of active-duty military service. For the last three years, KUIU has joined the Three Rangers Foundation and the Gold Star Peak non-profit groups to host an annual event to climb Alaska’s famed Gold Star Peak with some of the Ranger Regiments Gold Star family members.

In July 2024, these families made the journey to the Chugach Mountains of Alaska to spend a week touring the state and capped it off with a climb to the top to honor their loved ones at the memorial site. Learn more about the hike and watch a short video on the 2024 Gold Star family hike at our link in bio.

You get a Smart Bird Feeder, and you get a Smart B

You get a Smart Bird Feeder, and you get a Smart Bird Feeder, and you get a Smart Bird Feeder! 🐦

FeatherSnap's Scout Wi-Fi Solar Powered Smart Bird Feeder was one of #OprahsFavoriteThings of 2024! Check it out at Oprah Daily (link in bio) for the full list or pick up the Oprah Daily’s special 2024 Holiday Edition on newsstands November 12! We can't wait to pick our copy up!

👻👻 Nothing spooky to see here- we're just ce

👻👻 Nothing spooky to see here- we're just celebrating another great month of earned press for our clients! 👻👻

🦌 As whitetail hunting season kicks into high g

🦌 As whitetail hunting season kicks into high gear across the country, KUIU is turning heads with the launch of its new Super Down Haven Line, featuring the innovative Jacket and Bib. Designed for every outdoor enthusiast, these pieces elevate experiences outdoors by enhancing hearing, regulating temperature, and improving visibility in the wild.

The Super Down Haven Jacket is packed with first-of-its-kind features, including a unique layered safety harness port for seamless tree stand use. Plus, it’s crafted with a down-proof, windproof, and ultra-quiet knit fleece, powered by hydrophobic Quixdown insulation—keeping you warm, dry, and stealthy when it matters most.

🎉Happy 6-year Darby-versary to our Assistant Me

🎉Happy 6-year Darby-versary to our Assistant Media Relations Director and Outdoor Media Summit's PR Person of the Year (!!!) Katie! 🎉

From media trip planning to your strategic PR prowess, you are a rockstar! Here's to many more years with you on our team and leading with tenacity, compassion, and creativity!

It’s been a couple of weeks, but our team is sti

It’s been a couple of weeks, but our team is still riding high on the vibes from the Outdoor Media Summit in Missoula, MT.

From connecting with media and showcasing the latest new products from our clients, to attending educational workshops and camping out and networking, our team was stoked to commune with so many outdoor industry peeps in one place and bring home a wealth of information learned at the workshops!

Anglers depend on apparel that is functional so th

Anglers depend on apparel that is functional so they can focus on the task at hand 🎣 and not on what they're wearing.

Striker's newly launched Tournament Pant and Barricade Hoody are designed for anglers who need durability, sun protection, and all-weather comfort. With plenty of pockets for your essentials, you’ll have everything within reach—so you can keep your hands on the reel and eyes on the water.

Who's glad all Nine Mile locations are re-opened?

Who's glad all Nine Mile locations are re-opened? We are!

Nine Mile not only makes some of the most mouth-watering food in our area, but they are also helping our community rebuild after Hurricane Helene. They're continuing to serve rice, beans, and zucchini plates to those in need and are giving 100% of in-person hot sauce sales to MANNA FoodBank for October.

Another round of gratitude to work with some of the best food & beverage brands in Asheville. Thanks for taking care of our community, Nine Mile!

We're continuing to share about our local clients

🤝🏽 We’re teaming up with National Land Rea

🤝🏽 We’re teaming up with National Land Realty, trailblazers in land real estate across the U.S. to reach new markets through targeted PR campaigns! 🤝🏽

From ranches and farms to waterfront properties, @nationallandrealty is all about connecting people with their perfect piece of land.

With our shared passion for innovation and the great outdoors, we’re excited to help tell their story highlighting their cutting-edge technology, GIS mapping, and unmatched market expertise.

Congratulations Katie Richter for winning PR PERSO

Congratulations Katie Richter for winning PR PERSON OF THE YEAR at this week's Outdoor Media Summit!

Katie's professionalism and relationship-building over the years have made an impact in the PR space. She does her research, is always prepared, and has made a concerted effort to build strong and respectful relationships with the media she works with on the regular.

We couldn't be more proud of Katie and hope you will celebrate her with us!

We're proud of all of our local western NC-based c

We're proud of all of our local western NC-based clients who stepped up to the plate to support our community after Hurricane Helene ravaged our region. Over the next week, we'll share about each of our local clients' efforts so you can support them, too.

SylvanSport just announced its #SylvanSportTogether campaign where it's donating a portion of proceeds from its October sales and 100% of proceeds from sales of its custom-designed Hurricane Helene Relief t-shirt to those impacted by Helene. Learn more about their initiative @_sylvansport

We're back with another 🔥hot take 🔥 from our

We're back with another 🔥hot take 🔥 from our VP of Operations and the best PR Dad, Cory Van Auken. He shares how PR plays a big role in his family’s daily lives, even though no one else in their household understands exactly what he does for a living.

Cory's humorous take helps anyone who doesn't 'get PR' to gain an understanding of what exactly it is that your friend or relative who is in marketing actually does all day (besides just email and video calls) and how it is something you just might use more than you think!

Check it out at the link in our bio and let us know how YOU use PR 👇🏽

There are so many different ways to help Western N

There are so many different ways to help Western NC businesses recover in the aftermath of Hurricane Helene's devastation.

We have pulled together a list of ways you can support these businesses or find resources if you are a small business trying to navigate next steps for rebuilding. We will update this list each week.

Let's rebuild Western NC so it can once again be a vibrant community where the outdoor industry can thrive.

Visit the list at our link in bio and share this post to your Stories to help us get the word out to your network.

Hello from Asheville, NC. Thank you to the many pe

Hello from Asheville, NC. Thank you to the many people who have checked in on the Darby Communications team and our clients. We are grateful that everyone is safe and accounted for in our immediate realm. We are also incredibly thankful to our clients for allowing us the space this past week to process and grieve the devastation caused by Hurricane Helene (and regain cellular service to reach you). As you have seen from the ongoing storm footage, many in Western North Carolina fared much worse than we did and will need our continued assistance in the months to come. Also, to those of who you have reached out asking how you can help -- thank you! Starting today, we will begin sharing resources and ways to support in our Stories.

WNC businesses also need your financial support now more than ever. To keep business moving forward is pivotal as we shift from rescue to recovery mode. Resources are being developed daily to support multiple industries, including our beloved outdoor recreation and endurance industries. We ask for your assistance in helping all small businesses in WNC make a remarkable comeback.

Local endurance brands @fuel_goods and @pressio are leading small business financial recovery efforts. They have formed the 828 Endurance Community and through their Together We Rise T-shirt campaign, 100% of t-shirt sales will go to local outdoor businesses that lost everything. The first recipients are their first-floor neighbor @rockgeist and business friend @ashevilleadventurecompany who both suffered massive loss of everything due to flooding. If you want to support these businesses and help them to rebuild, purchase a shirt for yourself, a friend, or family member (or all three!) at the link in our bio – they are asking for a $28-$100 donation per shirt.

If you buy one, be sure to tag us in your photos of your shirt so we can continue to keep this effort top of mind!

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