A PR & digital marketing agency representing outdoor, endurance, hunt/fish, and mountain lifestyle companies.

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An Extension of Your Marketing Team

Darby Communications is a fun-loving, hard-working team of communicators who bring a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our work and consider ourselves an extension of your marketing team.

TWO WOMEN ROCK CLIMBING WITH CRASH PAD BELOW ONE OF THEM AND THE OTHER WOMAN SPOTTING THE ONE.

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Designing Tailored Media Events

Designing a multilayered new product campaign

Increasing DTC revenue through email marketing

Amazing Clients

AFFILIATIONS

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🎣 Great job to our Shimano PR team on securing

🎣 Great job to our Shimano PR team on securing Best Overall Spinning Reel in Field & Stream's recent round-up of the 6 Best Spinning Reels. Thank you to Pete Robbins for selecting Shimano's Stradic FL for this award, saying, "In any of its previous iterations, the Stradic would’ve been worth the price, but this model goes above and beyond the call of duty. It has a waterproof drag, long stroke spool, and a one-piece bail. All of these features connote durability, so you don’t have to worry about it failing or underperforming at an inopportune time." 👏

Full review can be seen at the 🔗 in bio.

2024 was a banner year for The Landmark Project's

🎉 We're celebrating a major milestone at Darby

🎉 We're celebrating a major milestone at Darby Comm this week: Angie Robinson's 15-year anniversary!! In that time, Angie has grown with the agency—from its second full-time hire to its president today! She's the driving force behind the team and always leads with compassion and humor. Join us in giving a big Darby cheers to Angie!! 🥂

It’s a busy spring for Skratch Labs with the ann

It’s a busy spring for Skratch Labs with the announcement of a new athlete team and the launch of multiple new products, including the latest Cinnamon + Oatmeal Energy Bar drop! On top of all that, this past weekend they had athletes from the team breaking course records and earning new titles including:

🚴‍♀️💨 Haley Batten winning both the Sea Otter Classic Gravel and the Fuego XL!

🔥🏃‍♀️‍➡️ Tara Fraga taking 1st at Yakima Skyline 50k AND setting a new course record in the process!!

💥🏃‍♂️‍➡️ Adam Peterman breaking a course record at Gorge Waterfalls 100k!!!

Skratch supports all athletes in their pursuit of excellence by providing them with the real food nutrition and hydration they need. 💪

The start of spring has special meaning in western

The start of spring has special meaning in western North Carolina this year, as colorful blooms brighten up a landscape forever changed by Hurricane Helene. As we welcome warmer weather and new life blossoming around us, we also celebrate new additions to our client roster and Darby team. Check out how things are going in our corner of the world recently at the link in our bio.

Photo courtesy of Old Town Kayaks and Canoes

Introducing our newest addition to the team, Jared

Introducing our newest addition to the team, Jared Miller! Hailing from Charleston, SC, Jared is a climber with a fun sense of humor and style who dreams of doing a big-wall multi-pitch route out west one day. Join us in welcoming him to the Darby Team and read all the fun facts about him at the link in our bio.

March was full of product launches and storytellin

March was full of product launches and storytelling here at Darby! There was so much incredible coverage in March that we couldn't fit it all into this one post. Here are a few highlights to showcase the great work our team has been doing.

🎉 Happy 7-year Darby-versary to the wise Wizard

🎉 Happy 7-year Darby-versary to the wise Wizard of Darby, our VP of Operations Cory Van Auken! Cory keeps our numbers looking good, our reports analytical, and our presentations top-notch, plus a multitude of other things. Our favorite part though, is that he keeps us all entertained with toddler stories and videos and stories of #dadswhodump. Join us in celebrating another year of #agencylife with Cory!

There's a growing trend lately of emerging digital

When it comes to a brand’s social media strategy

We've been holding onto this exciting news for the

We've been holding onto this exciting news for the past year and working behind the scenes to ensure a successful launch for Jetboil's updated Fast Boil Stove Systems. The new Flash 1.0L, Flash Java 1.0L, and Zip 0.8L come with upgraded auto ignition systems, improved grip zones, and enhanced pot-to-burner locking, AND they are still compatible with many of Jetboil's accessories.

In August, we had the pleasure of hosting national outdoor media for a backpacking trip in Western NC (one month before Hurricane Helene hit) with Jetboil. On the trip, we used the new Jetboil Fast Boil Stove Systems to cook up breakfast, lunch, and dinner. Check out GearJunkie's recap of the trip and the updates to the Fast Boil Stove Systems that make them even better than the OGs!

In October 2024, we invited Rachelle S. Schrute to

In October 2024, we invited Rachelle S. Schrute to join the KUIU team for the 8th KUIU Conservation Direct. As part of the experience, Rachelle got to be a part of a team of conservationists, biologists, and volunteers that successfully captured 28 desert bighorn sheep from Arizona’s Kofa National Wildlife Refuge and relocated them to the Harcuvar Mountains.

In a recent piece for GearJunkie (linked in bio), Schrute highlights this amazing experience and the uniqueness of the Conservation Direct model, where every dollar raised goes directly into the wildlife conservation project.

Women can FINALLY #AnswerNaturesCall without takin

In celebration of International Women’s Day 🎉

Team Darby Comm recently attended the Outdoor Mark

Team Darby Comm recently attended the Outdoor Market Alliance (OMA) Winter Media Show in Lakewood, CO. We represented three Darby Comm clients, connected in person with media colleagues, and traded stories & laughs with everyone at the show! A few of our highlights include:

😮‍💨 Holding 79 media appointments

🍕 Surprising media with Mountain House's NEW freeze-dried Cheesy Pepperoni Pizza Bowl (launching to the public today!)

🦦Helping to get two Western NC-based non-profit organizations on-site to share the impacts of Hurricane Helene on our region and their work in our hometown. Thanks to RiverLink and MountainTrue for making the trip!

🥶 Surviving -1 temperatures (thank goodness we were there with Farm to Feet socks to keep our feet warm!)

🏞️ Representing first-time OMA exhibitor, The Landmark Project, and its new products that support our national parks and public lands

Thanks for rounding up all of us PR folks and our brands for another successful show, Evan Dudley! We'll see you in July at the Summer Show!

And thanks for the 📷 @evanbdudley

February may have been short, but it sure was swee

February may have been short, but it sure was sweet! We're sharing our monthly roundup of some of our favorite client press hits from February. Congrats to all of our clients for continuing to deliver story-worthy products, services, and expertise and to our team for converting it into earned press.

Congratulations to our client @jetboil for being i

Congratulations to our client @jetboil for being included in the inaugural Trails Magazine Editor's List for its Jetboil Stash System🏆! The editorial team gave it a good testing run while backpacking in the PNW's rainy season and it held up to the demand. This is a prestigious list to be named in because it only includes 10 products and the selections represent the editorial team's absolute must-haves for the given conditions and environment. Congrats, Jetboil!

We're celebrating another Darby-versary this week!

We're celebrating another Darby-versary this week! Let's give three cheers for three years for Account Executive and Affiliate Strategist Stacy Kline! Stacy's thoughtful and strategic approach to PR campaigns, her dry sense of humor, and upstanding professionalism make her a key member of our team! Thank you for all you do, Stacy! Here's to many more years with you on the Darby Comm team!

We're looking forward to making a splash as HydraP

Our vanguard armless sunglasses client, Ombraz, ju

Our vanguard armless sunglasses client, Ombraz, just launched the Limited Edition Leggero with Polarized Blue Mirror Optics. These blue-eyed babies are ideal for anglers, water enthusiasts, and even high-alpine adventurers. The Polarized Blue Mirror optics elevate color perception and provide crystal-clear vision👀 , even on the brightest of days. With only 1,000 in existence, we expect these to make quite the splash (or not, cause they’ll never fall off). 🕶️

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