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A PR & digital marketing agency representing outdoor, active lifestyle, fishing, and craft food and beverage companies.

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An Extension of Your Marketing Team

Darby Communications is a fun-loving, hard-working team of communicators who bring a fresh approach to PR and digital marketing. We combine original ideas with good old elbow grease to deliver extraordinary campaigns and events. Never a one-person show, we incorporate teamwork into every aspect of our work and consider ourselves an extension of your marketing team.

Our Services

Case Studies

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Public Relations, Social Media Management, Email Marketing

Amplifying earned media success

Social Media Management

Maintaining on-brand persona while organically growing social media

Email Marketing

Reinvigorating an inactive newsletter

Amazing Clients
AMB logo in black and white
ATC10K color logo
Astral
Devil's Foot Beverage Company logo in red with red flame in a circle
Farm to Feet logo
G Loomis logo
green blue and yellow green river preserve logo
Jackall logo
Let Me Run logo green and black
Lifesaver
Ocean Kayak
Old Town
PowerPro logo
pubcorps logos
brown and black logo for The RailYard
shimano logo blue
Sierra Designs
Ultimate_Direction_blue_logo
AFFILIATIONS
Asheville Chamber of Commerce logo Recreate Responsibly logo
Work hard, play hard is our motto here at Darby Co Work hard, play hard is our motto here at Darby Comm! That’s why we take every other Friday off to make time for our adventures. Catch a few glimpses of our team enjoying our 3-day weekends this winter ❄️ #facesofdarby #4dayworkweek
Meet @LifeSaverwaterpurifiers' newest purifier, th Meet @LifeSaverwaterpurifiers' newest purifier, the Wayfarer 👋 Small, light, tough, and robust — it’s the safest hiking water purifier out there.⁣
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The Wayfarer™ is the only hiking water purifier that’s been fully tested to exceed NSF/ANSI P231 standards — removing bacteria, cysts, and viruses. It’s LifeSaver's smallest and lightest water purification system yet. Feel the freedom to go further with a pocket-sized purifier, capable of purifying up to 5,000 liters of clean, safe drinking water. Available at @REI!  #gowayfurtherwithwayfarer
To say we’re thrilled to kickstart our new partn To say we’re thrilled to kickstart our new partnership with @fish_shimano_north_america would be an understatement! Generations of anglers have relied on Shimano’s fishing tackle systems for successful days on the water 🎣  Forged on a foundation of craftsmanship and innovation, Shimano continues to develop premium regionally-specific fishing tackle systems for anglers compelled by on-water experiences. We’re excited to amplify these products and stories, encouraging the pursuit of moments that fuel a lifelong appreciation for the outdoors and the natural world around us.
In our latest coffee talk, we sat down with @Ashle In our latest coffee talk, we sat down with @AshleysAdventure to chat about her life as a guide, an outdoor industry influencer, and a teacher! Here are a few fun facts about Ashley:⁣
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✨ Ashley grew up in the mountains of North Georgia!⁣
✨ She went rafting for the first time in 2013 and made it a goal to become a guide on that trip!⁣
✨ She started @AshleysAdventure in 2018 while hiking the Appalachian Trail. ⁣
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Head to our link in bio to read the full interview! #Darbyway #Coffeetalk
We're thrilled to kick off our new partnership wit We're thrilled to kick off our new partnership with @LetMeRun_Boys 👟  Let Me Run is building a new generation of men by teaching boys to be their best selves through a character development program powered by running. This unique, research-backed curriculum combines running, games, and activities to amplify boys’ confidence, self-expression, and respect for others! Head to our link in bio to learn about our new partnership and check @LetMeRun_Boys on social to learn more about their life-changing mission!  #DarbyWay #LetMeRun
After 15 years in business and celebrating a recor After 15 years in business and celebrating a record-breaking 2022, we are excited to announce the expansion of our agency ownership to include 2 new business partners 🙌  As of January 1, 2023, agency ownership will be shared amongst three key shareholders (picture above from left to right):⁣⁣
➡️ Agency founder, Coral Darby
➡️ Long-time employee and agency President, Angie Robinson
➡️ Recently appointed Vice President of Operations, Cory Van Auken
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We are so proud to be under such incredible leadership! Learn more at our link in bio.
This MLK Day, we want to shine a spotlight on @bla This MLK Day, we want to shine a spotlight on @blackwallstreetavl and @Grind.avl! ⁣
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Black Wall Street AVL is on a mission to start, grow and expand black businesses, owners and networks in Asheville! Asheville's first Black-owned coffee shop and member of #BlackWallStreet, Grind AVL, hosts Black Wall Street pop-ups from 10 a.m.-2 p.m. the second and fourth Saturday of each month! Head over to our link in bio to learn more about black businesses in Asheville and make sure to grab a cup of coffee at Grind AVL next time you're in RAD! ⁣
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Picture 1: Black Wall Street Still Lives 📷 @blackwallstreetavl ⁣
Picture 2: The Darby Team volunteering at Black Wall Street 📷 @Angie_rb2019⁣
In our latest #AskTheExperts Series, we interviewe In our latest #AskTheExperts Series, we interviewed people on the other side of the PR and digital marketing world. In this installment, we chat with four freelance writers who work in outdoor, food, and travel media. Here are some of our key takeaways:  ➡️ Writing is 70% hustle and 30% writing
➡️ Relationship building is key. 
➡️ Don't try to control the narrative or the timeline of a story  Head to our link in bio to read the blog and learn which questions PR reps should avoid and which answers they should strive to provide in every pitch.  Photo 1: Leslie Hsu Oh @lesliehsuoh
Photo 2: Patrice and Justin La Vigne @patricejustin
Photo 3: Layla Khoury-Hanold @words_with_layla
Happy 1-year Darby-versary @MileswithMindy! Our of Happy 1-year Darby-versary @MileswithMindy! Our office ray of sunshine, Mindy tackles every challenge with positivity, determination, and compassion ☀️ Thanks for being such an inspiring teammate, dog mama, and running buddy! #Darbyway #facesofdarby #workanniversary
How do you pronounce “hygge,” what does it mea How do you pronounce “hygge,” what does it mean, and why do you keep hearing about it?  Over the last few months, you may have come across the word hygge in holiday gift guides, decor articles, and/or all over social media. Hygge is a Danish word that means “a cozy quality that makes a person feel content and comfortable.” While this word is trending right now, it actually trends every year like clockwork from November through February. Why does it come back around every winter? Well, who doesn’t want a bit of extra comfort when the weather is cold and gray?
What's your favorite social media platform? What a What's your favorite social media platform? What about your least favorite? When it comes to how and where we spend time online, there are a lot of great (and soul-crushing) options. We want to hear from you! Where do you like to spend your time online and why? Let us know your preferred platform in the comments below! ⁣
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➡️ Instagram⁣
➡️ TikTok⁣
➡️ Facebook⁣
➡️ LinkedIn⁣
➡️ Twitter⁣
➡️ Reddit⁣
➡️ YouTube⁣
➡️ Pinterest⁣
➡️ Did we forget any?
Last year we shared our predictions for PR and dig Last year we shared our predictions for PR and digital marketing trends for 2022 and trends we hoped would disappear into the haze of 2021. As we reflect on the past year and look into our crystal ball for 2023, we review those 2022 predictions to see what proved true this year and what didn’t and share our predictions for 2023. Head to our link in bio to read our latest blog and let us know what you think 2023 will bring!
The Darby team wishes you a joyous holiday season The Darby team wishes you a joyous holiday season ❄️ We are so thankful for our community and the wonderful year we've had at Darby! Our holiday card features moments of happiness that our team has enjoyed this year starting left to right from the top.⁣
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 ➡️ Coral backpacking on the AT with her 17-year-old this summer. ⁣
 ➡️ Angie on a road trip through the Northeast with her 15-year-old.⁣
 ➡️ Cory at Cape Cod with his son.⁣
 ➡️ Suzanne enjoying a much-deserved girl's weekend getaway in Chicago. ⁣
 ➡️ Katie biking along the coastline of Cumberland Island.⁣
 ➡️ Hannah mixing up cocktails on a mountaintop.⁣
 ➡️ Mandy catching the sunrise in Acadia.⁣
 ➡️ Lizzy climbing at the local gym.⁣
 ➡️ Mindy in her happy place, trail running in WNC.⁣
 ➡️ Ashleigh taking in the views of the Blue Ridge.⁣
 ➡️ Stacy excited to be living in Asheville and the mountains of WNC.⁣
 ➡️ Lysianne on the trail with her new BFF and rescue, Rascal.⁣
 ➡️ Kade on his first media trip at Moosehead Lake, ME. ! ⁣
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We hope you enjoy quality time with friends and family over the next few weeks! We'll be taking a break from social media until the new year! See you in 2023 👋  #facesofdarby
Another year, another #spotifywrapped. As marketer Another year, another #spotifywrapped. As marketers, we love diving into the data behind the music we listened to. This year, we decided to give our PR efforts the #spotifywrapped treatment! The team gathered data from our collective efforts to provide a fun overview of our overall 2022 client coverage success and efforts. Without further ado, we present our own #darbycommwrapped!  ➡️ 25 clients
➡️ 1,803 samples seeded
➡️ 2,460 pieces of coverage secured
➡️ 935,000,000,000 impressions  Our most popular media type? Digital followed close behind by YouTube.  Our most popular coverage type? Gear rounds-ups followed close behind by standalone gear reviews.
Happy 3-year Darby-versary to this PR pro, musical Happy 3-year Darby-versary to this PR pro, musical genius, and analytics geek! Your warmth, amazing sense of humor, and extra care for the details inspire our team every day! Thanks @hannahkaminer for always putting 150% behind everything you do! #Darbyway #facesofdarby #workanniversary  📸 @lysiannepeacockphotos
The holiday season is a whirlwind for many of us i The holiday season is a whirlwind for many of us in the marketing world, from black Friday campaigns to holiday gift guides. 'Tis the season of our biggest slays and sometimes our biggest flops. How many marketing faux pas have you seen (or committed) this holiday season? What have been your proudest wins? Let us know how many you can cross off in the comments below👇 #holidaybingo #marketingbingo #darbyway #holidaymarketing
Last week, the Darby crew celebrated the holiday s Last week, the Darby crew celebrated the holiday spirit in style with a secret Santa gift exchange, a special holiday @Lazoom ride, and a delicious dinner at @Vinnies_avl 🎁 We're so grateful to have such a fantastic, hardworking team! And even more grateful to enjoy quality time together to unwind, laugh, and eat pasta! Cheers to another amazing year 🍾
Still looking for the perfect gift? We've pulled t Still looking for the perfect gift? We've pulled together a Darby Holiday Gift Guide for all of our favorite outdoor gear and craft food and beverage gifts for friends, family, or even ourselves 😉 Read our latest blog to check out our staff picks and see what we are most excited to give and what special somethings we're hoping to get! Link in bio for gift guide 🔗
How’d we do? Rate the Darby crew’s holiday par How’d we do? Rate the Darby crew’s holiday party outfits! #facesofdarby #holidaypartyoutfit #officeholidayparty
Legacy brands are the backbone of the outdoor indu Legacy brands are the backbone of the outdoor industry and maintaining relevance after 50+ years requires adapting to the shifting consumer and media landscapes while striking a storytelling balance between heritage and innovation. Here are a few strategies our team has employed for our legacy brand clients to stay ahead of the PR curve. ⁣
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➡️ Meet potential customers where they consume content. Partner with content creators across social media platforms, from YouTube to TikTok to Instagram. Research shows consumers trust creators more than they trust brands, turning to them to gather important information before making a purchase. ⁣
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➡️ Be a resource for media personnel. Longterm PR success is dependent on strong relationships. Offer valuable and personalized information through 1:1 virtual product walkthroughs, tailored media packages using owned content,  and personalized in-person media events. ⁣
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Head to our link in bio to read the full blog post 🔗⁣
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#LegacyBrands #OutdoorIndustry

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Asheville, NC 28801
(828) 254-0914
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