Amplify Appalachian Gear Company’s earned media success, winning the Backpacker Magazine Editors’ Choice, by building an omnichannel marketing campaign that maximizes brand exposure and generates measurable bottom-line impact.
Utilizing PR, email marketing, social media strategy, and social media advertising, we leveraged a large earned media win into a cohesive month-long marketing campaign, boosting website traffic and significantly increasing direct-to-consumer sales.
This omnichannel campaign resulted in a 400% increase in website traffic and a 900% increase in direct-to-consumer sales over the previous month.
By aligning our PR and digital marketing efforts, we can generate a large and lasting impact for our clients. At Darby Comm, we believe in an omnichannel approach to maximizing PR campaigns beyond initial coverage. By amplifying and integrating coverage across channels to the right audiences, we can ensure measurable results and a bottom-line impact.