Position Devil’s Foot as the go-to Asheville-based non-alcoholic and mixer option throughout Dry January, while honoring its relationships with local breweries and bars.
Collaborated with Asheville Rooftop Bar Tours to design and implement the Asheville Mocktail Trail– an interactive guide complete with locations, non-alcoholic beverage features, visuals, and copy highlighting the best local bars, mixologists, and Devil’s Foot-inspired craft mocktails.
Devil’s Foot was included in six Asheville Mocktail Trail featured stories, generating over 500,000 in earned media reach while increasing the brand’s YoY January referral traffic by 327%.
We understand how to increase brand awareness and product recognition the right way. By thinking outside the box, cultivating important collaborative partnerships , and pitching unique story angles, Darby Comm excels at positioning our clients as leaders in their industries.