Plan and execute a large-scale destination media event to amplify Old Town’s upcoming groundbreaking Sportsman Line launch and facilitate a robust portfolio of earned media coverage on launch day.
With the collaboration of the Johnson Outdoors Watercraft team and key industry partners, we designed an event that facilitated full immersion in Old Town’s new Sportsman Line, built lasting relationships with media, and provided full logistical support for a quick turnaround on media coverage.
On launch day, 25 pieces of media coverage were published in unison by event attendees, resulting in a 300% increase in referral page views and one of the most successful product launches in Old Town’s history.
Event planning and management require the ability to sweat the small things while simultaneously seeing the big picture. We know how to design and execute events that allow media to feel the heartbeat of our brands while providing a tangible return on investment.