Generate impactful editorial coverage to gain widespread brand awareness for the Leggero and Dolomite product launches from Ombraz.
By combining trade and consumer outreach that focused on smart short-lead digital PR and reputable long-lead coverage, targeted sample seeding to high-profile endemic outlets, and inclusion in our semi-annual virtual media event, we were able to give key editors and journalists exclusive access to Ombraz’s new products and brand story early in the launch cycle.
Through our PR efforts, we maximized the Ombraz product launches by securing 35 pieces of editorial coverage for both new styles within a 3-month period. This exposure, in turn, led to a 58% increase in YOY referral traffic, a 258% increase in YOY referral last-click transactions, and over 210 million impressions from important media outlets like Outside, Sunset, and USA Today.
We understand the importance of generating momentum by supporting a product launch with solid editorial coverage at the start of a campaign. By combining our PR experience, journalistic connections, media database tools, and creative ideas, we can maximize your brand’s exposure and garner valuable third party validation through a targeted product launch campaign.