The Challenge
Amplify the French Broad River Partnership’s Economic Impact and Environmental Value Study by distilling the dense report into easily digestible formats that would capture the attention of journalists, policymakers, and community members alike.
The Solution
By turning data into visuals, leveraging impactful stakeholder testimonials, and prioritizing local media outreach, we conceived and created a range of materials, including a multipurpose presentation, fact sheet, actionable social toolkit, and press release.
The Results
A local media push resulted in a dozen meaningful press hits with a potential reach of 831 billion, including a front page feature on the region’s principal newspaper and online syndication to Yahoo! News.
The Service
The Darby Comm team has years of seeing success with nonprofits of all sizes, with all manner of budgets, timelines, and missions. We don’t believe in a one-size-fits-all approach. Instead, we work with our partners to customize our services to fit our clients’ specific needs, from public relations to digital marketing to content writing and more.