Amplify the unique release of a limited edition color of Appalachian Gear Company’s All-Paca Fleece Hoodie through synchronized social posts by the brand and select influencer partners.
We reached out to a select group of influencers and offered them early access to the limited edition product in exchange for them photographing and sharing the new Hoodies on their social channels the day of the launch. By partnering with influencers, Appalachian Gear Company was able to maximize exposure of the product to a highly targeted audience, thus generating huge referral traffic and sales for the brand.
On product launch day, Appalachian Gear Company saw approximately a 5% growth in followers, doubled its average reach, and experienced a 1,017% increase in Instagram referrals to their website. Additionally, the brand sold 90% of the limited edition Hoodie inventory within 24 hours.
Working with influencers requires finding the right connections and creating mutually beneficial opportunities for both the influencer and the brand. Done well, influencer marketing has enormous potential to grow your brand’s awareness, tap into a relevant customer base, and impact your bottom line. The Darby team knows how to look beyond followers and likes to find influencers that become lasting brand partners.