The Challenge
Generate impactful editorial coverage to gain widespread brand awareness for the Gas Growler product launch from startup brand Ignik.
The Solution
By combining targeted press releases to trade, sample seeding to high profile endemic outlets, and inclusion in our annual media deskside tour, we provided key editors and journalists exclusive access to Ignik’s new product and brand story before the product launched.
The Results
We maximized Ignik’s product launch by securing 16 pieces of editorial coverage for their Growler within a 3-month period. That exposure, in turn, helped Ignik secure significant industry awards and retail placement.
The Service
We understand the importance of backing a product launch with good editorial coverage at the beginning of a campaign to generate momentum. By combining our PR experience, journalistic connections, media database tools, and creative ideas, we can maximize your brand’s exposure and garner valuable 3rd party validation through a targeted product launch campaign.