PR & AI Part 1: The Increasingly Important Role of PR in AI Brand Visibility
As Outdoor Industry PR professionals, we’ve grown accustomed to the notion that most of our family and friends won’t quite understand… Read More
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The Impact of PR: Step Off the Performance Marketing Treadmill
What is the Performance Marketing Treadmill? We’ve recently noticed a growing trend: emerging digital-first consumer brands are stuck on the performance marketing treadmill and turning… Read More
Pinning Success: How to Launch A Pinterest Business Account for Maximum Brand Visibility
Our latest blog explains how to maximize your brand's visibility by setting up a Pinterest business account. Read More
How Our Agency Is Using ChatGPT
We share how Darby Communications is using large language models like Chat GPT to boost our deliverables to our clients. Read More
7 Ways Marketers Can Leverage Nonprofit PR to Reach New Donors
Learn how you could be leveraging nonprofit PR to generate organizational awareness, boost your SEO, and reach new donors. Read More
7 Ways Nonprofit Marketers Can Leverage Social Media to Increase Pro-Environmental Behavior
Learn how nonprofits can leverage social media marketing to encourage pro-environmental behavior… Read More
7 Nonprofit Marketing Mistakes You May Be Making {And How to Avoid Them}
The world of nonprofit marketing is full of missteps. Be a success story by not falling into one of these seven common nonprofit marketing traps… Read More
How TikTok is Changing the Digital Landscape {and Why Your Brand Should Be Paying Attention}
Once considered a viral dance app, TikTok has transformed into an amalgamation of social media, search engine, and streaming service. We explore why your brand should… Read More
2023 PR and Digital Marketing Predictions and How We Measured Up on Our 2022 Predictions
It's that time of the year when we reflect on our 2022 PR and digital marketing predictions (did we get any right?) and share new… Read More
Positioning Collaborative Craft Food and Beverage PR Opportunities
Learn how we implemented unconventional craft food and beverage PR strategies to showcase our clients' collaborations and secure earned media coverage that focused on the… Read More
The Evolving Landscape of Outdoor Industry Legacy Brand PR
We highlight strategies for outdoor industry legacy brand PR to help these brands stay ahead of the curve. Read More
Company Culture: How It Should Be The Definitive Fit Indicator For Hiring Your Next Agency
We share insight into why companies should look at a third-party agency's company culture when considering hiring a new partner. Read More
Generated an Amazing PR Hit, Now What? {7 Ways to Maximize PR Coverage}
Generating quality PR coverage takes time, energy, and lots of work. We share 7 tactics to maximize PR coverage to get a longer life out… Read More
Beyond Product: 3 Out-of-the-Box Pitching Strategies to Generate Impactful Coverage
Supply chain disruptions and changing media landscapes means looking beyond product pitching for public relations success. Read More
Nonprofit Marketing: Making A Difference in 3 Months
The Darby Comm team boosted the French Broad River Partnership's nonprofit marketing in just three months. Read More
3 Easy Tips to Creating Successful Instagram Reels
Building a Reel on Instagram shouldn't be intimidating. We break down 3 easy-to-use tips for creating your own Instagram Reels to increase your reach and… Read More
How to Handle Negative Comments on Social Media {3 Best Practices for a Positive Response}
When it comes to negative comments on social media, the way a brand responds not only affects individual relationships but also contributes to how all… Read More
3 PR Trends To Pay Attention To In 2022
We've noticed certain shifts and changes in recent months that could indicate lasting patterns in public relations. In this blog, we highlight 3 key public… Read More