Maintaining Direct Referral Traffic
In today’s media landscape, many publishers are incorporating affiliate programs into their eCommerce-specific content. This has allowed them to monetize the traffic they’ve built up over time, earning a commission on DTC sales resulting from their content. For brands, affiliate marketing is an important tool to maintain direct referral traffic while supporting the editorial outlets that are producing relevant content.
Combining affiliate marketing with digital product-specific PR is a necessary strategy for brands to tap into a wider digital audience and be considered for important SEO-driving rounds-ups, product reviews, and gift guides. A solid affiliate marketing strategy can increase the diversity of product coverage, expand referral traffic, encourage last-click conversions, and build a strong backlink portfolio.
Our affiliate management includes:
- Onboarding and managing an affiliate marketing program for your brand
- Developing an affiliate strategy and calendar
- Building a strong affiliate partner network
- Nurturing media relationships for inclusion in editorial pieces
- Implementing creative strategies to increase affiliate partnerships
- Providing in-depth monthly reporting around affiliate network growth and sales
Working with Darby Comm has been a pleasure. Their team always keeps me in the loop on relevant gear and product news from their client brands, making sure I have whatever I need for a review, whether that’s a testing sample or an interview with a designer.
Will Egensteiner
Director of Product content, hearst group