Be Ready for the Curveballs
When things go sideways, your team needs a plan. The Darby team has built out communications plans for many of our clients, establishing a chain of command and clear steps to follow when a crisis hits. Whether it’s a social media post that hasn’t landed well or an internal change that has created negative buzz, we are equipped to deliver a plan for your brand ensuring everyone knows exactly who to go to and what to say.
Once we have a solid crisis communications plan built, we will work with your team to ensure all outward facing messaging from staff, athletes, and other representatives is on-brand and presents the brand in the best light.
Trust our experts to:
- Create a personalized and shareable crisis communication plan that establishes:
- Crisis communications chain of response
- Crisis escalation framework
- Crisis management process
- Share general best practices and tips with your brand’s executive team
- Implement a crisis communications plan in the event of a crisis
- Work with the internal team on the proper handling of crises and responses
- Develop a playbook for in-house media training for internal staff, athletes, ambassadors, and other representatives
- Host an in-house media training session for best practices