A vital component of any digital marketing strategy
Digital advertising is key to helping your company nurture greater brand awareness, garner new leads, followers, or subscribers, and usher new and returning customers down the sales funnel. By creating and implementing a multichannel approach to digital advertising, we engineer social media ads and Google ads that reach every stage of your customer’s journey using a data-driven approach.
Make the most of any budget. Our team will analyze your existing website traffic and construct a multi-layered ad strategy for your company. Once we develop a strategy we will implement it and continually test, adjust, and optimize funnel-level spend, ad copy, and asset types, based on a monthly data collection cadence to maximize your campaigns’ effectiveness.
Why you need experts:
- Maximize your ad spend through strategic planning, execution, and monitoring
- Facilitate targeted ad strategies to reach your target audience and hit your sales goals
- Remain up-to-date on best advertising practices, pixel changes, and attribution tracking
- Create ad content that is in line with your overall brand direction and goals
- Determine Customer Acquisition Costs and monitor funnel-level cost per results
- Gather audience insight data via cohort tracking
- Detailed monthly reporting that analyzes specific funnel-level KPIs and impact
Darby Communications is a key element of our brand’s growth and an important member of our marketing team. Their team secures consistent brand coverage, regionally and nationally, and has expertly managed all aspects of our social media and email marketing. Additionally, they more than pay for themselves!
Ginger Frank
Founder, Poppy Hand-crafted Popcorn