A vital component of any digital marketing strategy
Digital advertising is key for your company to nurture greater brand awareness, garner new leads, followers, or subscribers, and usher new and returning customers down the sales funnel. Using a data-driven approach, we create and maintain a multichannel approach to digital advertising by engineering Meta, Google, and YouTube ads that reach every stage of your customer’s journey.
What you’ll get with our expertise:
- A multi-layered ad strategy based on your company’s budget
- Ad spend optimization through strategic planning, execution, and monitoring
- Targeted ad strategies to reach your audiences and sales goals
- Up-to-date best advertising practices, pixel changes, and attribution tracking
- Ad content that aligns with overall brand direction and goals
- Monitoring of Customer Acquisition Costs and funnel-level cost per results
- Audience insight data gathering via cohort tracking
- Detailed monthly reporting that analyzes specific funnel-level KPIs and impact
From the first day we met, I realized that Darby would be the perfect partner and that there was no need for us to look any further. Their team is like an extension of our team and their industry expertise has resulted in a fast and seamless integration with what we were trying to accomplish as a brand. The results have exceeded our expectations in so many ways. Their knowledge of the industry and emerging trends are at such a level that it cannot be overstated. Their skill and expertise at putting the right strategy into action at the right time is possibly their most valuable asset.
John Gage
Co-Founder, appalachian gear company