Building Impactful Media Relationships
In a hyper-competitive brand environment, relationships make all the difference. Personalized, in-person brand experiences can turn a media acquaintance into a lifelong brand enthusiast. Through curated experiences with key media, we go beyond pitching to establish deeper brand-media and brand-consumer connections resulting in impactful long-term relationships, in-depth brand coverage, product field testing opportunities with rich storytelling, and recurring coverage opportunities.
Our team excels at crafting engaging, purposeful events that ignite conversations, generate buzz, and ensure the media has everything they need to share your brand’s story with their audience.
As your event planners, we will:
- Plan and manage destination media events
- Execute 1-on-1 customized in-person experiences
- Execute product launch media events to generate a pipeline of coverage going into a launch
- Develop in-booth activations to maximize your brand’s presence at trade shows, expos, and other events
- Facilitate media appointments at key trade shows and media showrooms, handling everything from scheduling through follow-up
- Research and evaluate must-attend events
- Field event sponsorship and partnership requests
PR has changed at a breakneck speed over the course of the last decade. In my career, I haven’t worked with another agency who is as ahead of the changing PR and digital landscape as Darby Communications. They have been and remain a key component of our brand’s growth strategy.
Ryan Lilly
Brand Evangelist of Johnson Outdoors Watercraft Division
The Darby Difference
See how we built a historic product launch for an industry-disrupting product from Old Town resulting in a wealth of launch day coverage.
