The team at Darby Communications geeks out on all things Google Analytics. We use Google Analytics daily to make important PR and digital marketing decisions for our clients. At first glance, it can be overwhelming and a little (or VERY) intimidating. So, over a series of blog posts, we will attempt to demystify it, and walk through some important basics to get you started.
These days Google Analytics is a must-have tool for any business with a website, and we’re here to make the set-up process and learning curve a bit easier for you. If you’re new to the tool, click the link below to download our “Step-by-Step Guide to Setting Up Google Analytics”.
What is Google Analytics and Why Should You Use It?
First, let’s define what it is: Google Analytics is a tool that provides an in-depth look into your website visitors, who they are, where they’re coming from, and how they’re spending time on your website.
Whether your website is set up for eCommerce or focused on delivering top-notch content, Google Analytics allows you to study and understand the behavior of your visitors. Your Analytics can tell you:
- Demographics, location, and interests of your website visitors so you can better target them in future marketing initiatives.
- Which marketing channels bring the most visitors to your website (SEO, PPC, Social, PR/Referrals, Email, etc.)
- How people are interacting with individual pages on your website so you can better understand your audience
Did you know? Google Analytics offers a robust free version for small and medium-sized businesses!
Set up Google Analytics for your Website
So now that you know why you need to tap into your Google Analytics, let’s get you started with our Step-by Step-Guide, which you can download below. Once you’ve got it set-up, stay tuned for some new blog content that will provide helpful pointers to get you started analyzing your website data.