Thinking outside the box to generate mainstream non-endemic coverage for a new security product from bike accessory company Knog.
Our team crafted a portfolio of diversified story angles geared toward new audience segments. From use-case to safety and security angles, we used our unique story-telling expertise to generate mainstream non-endemic interest in Knog’s new bike security product.
We secured two placements in the Wall Street Journal around bike safety and security, the second linked directly to Knog’s website. The bike security article became the top referring website to us.knog.com and resulted in a 27.5% increase in month-over-month referral traffic while generating an increase of 25.04% in month-over-month product page visits.
We understand the importance of getting creative when it comes to PR strategies. By leveraging our strong media connections outside traditional endemic sources and looking for other audience opportunities, we secure coverage to help brands get their products and stories in front of new target audiences that can become loyal customers.