The Challenge
Thinking outside the box to generate mainstream non-endemic coverage for a new security product from bike accessory company Knog.
The Solution
Our team crafted a portfolio of diversified story angles geared toward new audience segments. From use-case to safety and security angles, we used our unique story-telling expertise to generate mainstream non-endemic interest in Knog’s new bike security product.
The Results
This campaign resulted in a historic product launch yielding a wealth of launch day coverage. Coverage volume from these efforts was sustained through the holiday season, culminating in three Gear of the Year awards from Outside, GearJunkie, and Field & Stream.
The Service
We understand the importance of getting creative when it comes to PR strategies. By leveraging our strong media connections outside traditional endemic sources and looking for other audience opportunities, we secure coverage to help brands get their products and stories in front of new target audiences that can become loyal customers.