Ready to share your message with the world?
With decades of experience in the outdoor, endurance, and hunt/fish industries, our team of expert communicators has a wealth of PR knowledge and a who’s who list of media contacts to tap into for our clients.
Our PR approach focuses on building long-lasting relationships with media and consumers on behalf of our clients. We’re experts at securing attention-grabbing coverage in important round-ups and reviews, drawing important stories out of key brand stakeholders to pitch for in-depth article features, securing expert voice interviews with brand representatives, and delivering intimate media experiences that build deeper relationships for long-term recurring coverage.
In 2026, we’ve added a new service, AI Visibility Monitoring and GEO Optimization. This service ensures your brand appears in AI searches and that our team has a full picture of your brand’s discovery infrastructure. First, we run prompts at scale across the five leading AI models, ChatGPT, Gemini, Perplexity, Claude, and Grok, to see how and when your brand appears in AI-generated responses. Next we create an AI audit report, which we analyze to identify coverage gaps, understand citation patterns, and uncover emerging opportunities. This allows us to develop and implement a targeted PR and affiliate strategy designed to increase your brand’s AI citations and improve the context in which you’re mentioned.
By providing in-depth reporting that showcase the results of our PR efforts, we go beyond vanity metrics, tracking the impact of your investment. We collect and analyze extensive data on each piece of coverage and never stop evaluating the effectiveness of our approach.
We excel at:
- Securing awareness-driving product reviews and awards
- Earning SEO and GEO boosting coverage, including digital round-ups and gift and gear guides
- Enhancing product launches by generating important third-party validation
- Storytelling that reflects your brand’s unique voice
- Earned influencer programs that expand social brand authority
- Thought leadership placement that positions your brand as an industry innovator
- Maximizing brand content through owned media amplification
- Crafting impactful press releases to amplify brand announcements
- Ensuring transparency throughout all stages of the PR process
- AI Visibility reporting and PR strategies to ensure brand visibility in AI citations
The range of quality one can expect to experience when it comes to PR in the outdoor space is vast. It’s not hard to find an organization that can put out your press releases and find coverage for your products. The Darby difference is that they aren’t just a PR agency, they are a thought partner. They work to understand not just what your goals are for public messaging but to understand your brand, the players at your brand and what the right strategy should be for your brand to grow. In short they care about and plan for the long term. I am fortunate to have Darby helping Rock Fight grow and our success can and will be attributed to having Darby as a part of what we do.
Colin True
Cofounder of rock fight podcast network
The Darby Difference
We leveraged our team’s PR expertise, connections, and innovative strategies to deliver brand impact coverage focusing on KUIU’s unique conservation program, Conservation Direct.
