Ready to share your message with the world?
We want to be on your team! With over a decade of public relations experience in the outdoor, wellness, fitness, and mountain lifestyle industries, our enthusiastic crew of experts brings a wealth of knowledge and a who’s who list of contacts to the table.
Let us help you elevate your brand. Whether you’re looking to drive sales, increase referral traffic and backlinks, or garner third-party validation, we’re pros at helping brands increase their digital footprint.
Data-Driven Results. We go beyond vanity metrics to truly analyze our earned media strategy’s impact. By using our proprietary algorithm, the Darby Value, we collect twelve data points on each piece of coverage and provide drill-downs with a visual representation of PR impact every month. Additionally, we align all earned media efforts with broader marketing initiatives to further amplify results.
We excel at:
- Press release writing and distribution by a team of wordsmiths.
- Multifaceted coverage that reflects your brand’s unique voice.
- Print, digital, trade shows, social – we do it all. What’s on your brand’s bucket list?
- Collaboration with influencers and ambassadors for product launch campaigns.
- Growing an audience. We can develop your big ideas and take your message outside the box.
- Expressing transparency in everything we do through our in-depth reporting system to show you our value and return on your investment.
Darby was one of the first companies we started working with as we were diving into the outdoor gear industry. Our first impression was “What a welcoming team,” and that vibe has continued through the years. They take a personal approach to PR while also being quick and thorough in their responses to our needs. With Darby, there is never any spam or “group” e-mail pitching. Meeting with their team at trade shows is always a pleasure, as the Darby team is sincere and have a wealth of knowledge regarding their brands. They are a class-act PR company, and true to their calling!
Justin and Patrice La Vigne
FREELANCE WRITERS (BACKPACKER, GEAR JUNKIE, REI)
The Darby Difference
We take an omnichannel approach to PR. See how we leveraged our client’s exciting industry award to attract new customers and increase sales.