The Challenge
Increase Farm to Feet’s email marketing revenue performance through a combination of updated design, consistent D2C campaign cadence, and increased automation.
The Solution
By building an email marketing strategy that focused on overhauling campaign templates to elevate visual brand standards we maintained consistent cadences for weekly sends and increased personalization and segmentation with enhanced automated flow sequences.
The Results
Our revamped email marketing strategy produced a 63% increase in revenue and a 10% YoY increase in Average Order Value while providing a fresh look to the brand’s email marketing campaigns.
The Service
Email marketing remains one of the most important digital marketing strategies to build and maintain customer relationships, keep audiences engaged, and increase online sales. The team at Darby Communications builds customized newsletter strategies that drive traffic to your website, encourage transactions, and build customer loyalty.