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Email Marketing

Getting Noticed

Email marketing remains one of the most important digital marketing strategies to help build and maintain relationships, keep audiences engaged, and increase online sales.

Build customer loyalty. A well-crafted newsletter can drive traffic to your brand’s website, encourage sales, and build customer loyalty. Even with the increased popularity of social media and spam emails, a well-executed email marketing campaign is one of the best marketing techniques to nurture leads and build relationships with customers. 

Woman putting on a sock sitting in a red jeep

Through our email marketing tactics, we can:

  • Develop a consistent schedule around new product releases, promotions, exceptional PR coverage, employee highlights, storytelling, and blogs.
  • Segment campaigns for increased personalization.
  • Craft automated email sequences for quality consumer touchpoints.
  • Design and implement newsletter database growth strategies.
  • Conduct A/B testing to improve audience open rate, click-throughs, and ultimately sales.
Bailey Tatum

Working with the team at Darby Communications has been an absolute dream. They help make life over at Farm to Feet so much easier and more efficient when it comes to Email Marketing. The ease with which they were able to jump into an already established brand, pick up on our brand voice and hit the ground running has been exceptional. Talking to and brainstorming with The Darby Team is truly a highlight of my work week. They have become a big part of the Farm to Feet family and we look forward to the future with Darby.

Bailey Tatum
Creative Coordinator, Farm to Feet

The Darby Difference

See how we increased our client’s email marketing revenue performance through design and automation.

F2F Jenn Pharr Davis

Case Study

Increasing DTC revenue through email marketing

See How We Helped

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Asheville, NC 28801
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