Email marketing remains one of the most important digital marketing strategies to help build and maintain relationships, keep audiences engaged, and increase online sales.
Build customer loyalty. A well-crafted newsletter can drive traffic to your brand’s website, encourage sales and build customer loyalty. Even with the increased popularity of social media and spam emails, a well-executed email marketing campaign is one of the best marketing techniques to nurture leads and build relationships with customers.
Through our email marketing tactics we can:
- Develop a consistent schedule around new product releases, promotions, exceptional PR coverage, employee highlights, storytelling, and blogs.
- Segment campaigns for increased personalization.
- Craft automated email sequences for quality consumer touchpoints.
- Design and implement newsletter database growth strategies.
- Conduct A/B testing to improve audience open rate, click-throughs, and ultimately sales.
Darby Communications had been on our radar for some time, however, it was an impressive presentation by Darby that caused us to reach out and request a meeting. Since that first meeting, we have been impressed with the team’s preparation, attention to detail and thoughtful presentations. The team at Darby listens and responds to our concerns and issues. As a result of working with them, Wildwater has improved our digital marketing program. We look forward to a long and productive partnership.
Marketing Director, Wildwater LTD.
The Darby Difference
See how we reinvigorated our client’s dormant newsletter, re-engaging their subscriber list, while drastically improving their email channel performance metrics.