The Challenge
Deliver impactful product launch editorial coverage to drive brand awareness and prospective website leads, while showcasing SylvanSport’s GO All-Terrain (GOAT) as an innovation in a trending market.
The Solution
By building a product launch PR plan to target influential media in six sectors across several different mediums, we engaged with key journalists and influential content creators to provide personalized experiences and messaging around the GOAT’s unique use case and value proposition to each sector.
The Results
Our PR campaign resulted in over 40 pieces of coverage in the first two weeks of the launch across digital, print, YouTube, newsletter, and Instagram mediums with 90% of the earned coverage linking back to SylvanSport’s website.
The Service
We know how crucial it is to kickstart a product launch with strong editorial coverage right from the start of a campaign to build momentum. Leveraging our PR expertise, connections, and innovative strategies, we ensure your brand receives maximum exposure and earns valuable third-party validation through a tailored product launch campaign.