Find the Right Voice
We’ve worked with a repertoire of influencers both near and far. Get your brand in front of proven voices in the outdoor, fitness, and lifestyle realms, leveraging their followings to connect with new audiences. We look beyond followers and vanity metrics to find individuals with credibility, authenticity, and real impact. After all, it’s about the influence, not the influencer.
Build Influence & Trust. By partnering with bloggers, Instagram and Pinterest micro-influencers, YouTubers, and podcasters, we help you build trust with a carefully targeted consumer base, generate third-party content, and develop long-lasting, mutually beneficial relationships with creative playmakers. Through a mix of trackable UTM codes, customized Bitly links, or individualized coupon codes, we monitor results so you know you’re always getting the most bang for your buck.
We’re pros at:
- Evaluating the engagement and following of potential brand influencers.
- Organizing blogger collaborations for product launches.
- Setting clear partnership parameters and ensuring they are being met.
- Monitoring influencer content to ensure it is on brand message.
- Implementing detailed digital PR strategies with trackable ROI and considerable bottom-line impact.
As a travel writer and influencer, I’ve had the pleasure of working with Darby Communications as a gear reviewer and brand ambassador for Aventura Clothing. The team at Darby ensured this program remained robust year after year, implementing fresh digital media content and social media campaigns that captured the essence of Aventura while allowing ambassadors to always remain true to their audience and brand. I love the collaborative nature of Darby that allows for authentic, organic reviews and earned media.
Amy Whitley
TRAVEL, OP-ED AND FICTION WRITER, COPY EDITOR, AND DIGITAL CONTENT PRODUCER
The Darby Difference
We worked with influencers to amplify the launch of a limited edition release, resulting in a 90% sell-through within the first 24 hours.