Find the Right Voice
We’ve worked with a repertoire of influencers both near and far. Get your brand in front of proven voices in the outdoor, active lifestyle, and craft food and beverage realms, leveraging their followings to connect with new audiences. We look beyond followers and vanity metrics to find individuals with credibility, authenticity, and real impact. After all, it’s about the influence, not the influencer.
Build influence & trust. By partnering with bloggers, Instagram and Pinterest micro-influencers, YouTubers, and podcasters, we help you build trust with a carefully targeted consumer base, generate third-party content, and develop long-lasting, mutually beneficial relationships with creative playmakers. Through a mix of trackable UTM codes, customized Bitly links, or individualized coupon codes, we monitor results so you know you’re always getting the most bang for your buck.
We’re pros at:
- Evaluating the engagement and following of potential brand influencers.
- Organizing blogger collaborations for product launches.
- Setting clear partnership parameters and ensuring they are being met.
- Monitoring influencer content to ensure it is on brand message.
- Implementing detailed digital PR strategies with trackable ROI and considerable bottom-line impact.
As an emerging brand, our expertise in the outdoor lifestyle industry is primarily experience, product development, and manufacturing. We had a lack of experience and glaring need in how to build our brand. Darby entered our view through industry contacts because of their solid reputation. From the first day we met, I realized that they would be the perfect partner and that there was no need for us to look any further. The Darby Team is like an extension of our team and their industry expertise has resulted in a fast and seamless integration with what we were trying to accomplish as a brand. The results have exceeded our expectations in so many ways. Their knowledge of the industry, emerging trends, and industry contacts are at such a level that it cannot be overstated and their skill & expertise at putting the right strategy into action at the right time is possibly their most valuable asset.
Cofounder, Appalachian gear company
The Darby Difference
We worked with influencers to amplify the launch of a limited edition release, resulting in a 90% sell-through within the first 24 hours.